Posted on September 03, 2019
The Marketing Management honours programme prepares students for the world of work through real-life client challenges incorporated into the modules.
Posted on August 29, 2019
Arend Kahlau, a Marketing Management honours student at the University of Pretoria, has been selected as part of an inspiring group of 100 young South Africans who are making a difference in the country.
Posted on August 27, 2019
Dr Tinashe Chuchu from the Department of Marketing Management attended the 2019 American Marketing Association Summer Conference, held in Chicago, USA from 9 to 11 August 2019.
Posted on August 27, 2019
The Department of Marketing Management and Playboy/Playgirl deodorant brands have partnered for the second-year Marketing Management Practical Project for 2019.
Posted on August 23, 2019
Staff and students at the Faculty of Economic and Management Sciences (EMS) welcomed thousands of prospective students who visited the University of Pretoria’s Hatfield Campus to attend #ChooseUP Day on 17 August 2019.
Posted on August 01, 2019
The Faculty of Economic and Management Sciences (EMS) hosted the annual Dean’s List Awards function on 23 July 2019, where top performers in the Faculty were celebrated for their outstanding academic achievements.
Posted on July 31, 2019
For the second consecutive year in 2019, the Department of Marketing Management collaborated with Italtile Commercial Division to provide the third-year BCom Marketing Management students with a work integrated learning experience whilst completing the Personal Selling and Account Management...
Posted on July 25, 2019
BCom Marketing Management student Tuscany Kitch recently attended a three-week summer exchange programme at the WHU-Otto Beisheim School of Management in Vallendar, Germany.
Posted on June 12, 2019
The Department of Marketing Management at the University of Pretoria is partnering with the Heartfelt Arena, an event-hosting organisation based in Pretoria, as part of the students’ practical project at honours level. The partnership will see the Marketing Management honours students...
Posted on June 12, 2019
The BCom Marketing Management honours students in UP’s Faculty of Economic and Management Sciences were approached by FLY@UP, to develop an innovative experiential marketing campaign to entice UP students to use the resources offered by FLY@UP. The students were tasked to create relevant,...
Posted on June 07, 2019
The Faculty of Economic and Management Sciences hosted its annual awards function on 5 June 2019 in celebration of the achievements of academic staff during 2018.
Posted on June 03, 2019
Prof Anneli Douglas of the Tourism Management Division in the Department of Marketing Management was honoured for her National Research Foundation (NRF) rating at the University of Pretoria’s Academic Achiever Awards, held on 21 May 2019.
Posted on May 28, 2019
With the belief that millennials and younger generations will make up three quarters of all consumers and travellers by 2025, it is not surprising that there is a huge interest in millennials’ travel behaviour.
Posted on May 28, 2019
The MCom Marketing Management students were given an expert guest lecture on ethics in research early in May 2019.
Posted on May 28, 2019
The third-year BCom Marketing Management students are partnering with AMKA Products for their practical project in 2019.
Posted on May 23, 2019
Dr Tania Maree, one of the authors of the textbook Consumer Behaviour: South African Psychology and Marketing Applications, presented to the second-year Marketing Management students during April 2019.
Posted on April 30, 2019
The Department of Marketing Management celebrated its top students for 2018 at the annual awards function held on Tuesday, 16 April 2019. The students, together with their family members, were hosted at a breakfast function prior to their graduation ceremony at the Hillcrest Campus.
Posted on April 26, 2019
UP Marketing students learn about ‘Selling online? It’s personal!’ Business owner Michelle D presented a guest lecture to the third-year Marketing Management students in 2019 on how personal selling differs in the online space compared to in-store.
Posted on April 25, 2019
The BCom Honours (Marketing Management) students at the University of Pretoria were treated to a once-in-a-lifetime experience – a collaboration with a group of international students during their Marketing of Services class.
Posted on April 25, 2019
The third-year Marketing Management students are involved in a research project for Tuks FM as part of their Marketing Research module.
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