UP Marketing students owned their PLUS with Bioplus

Posted on December 18, 2024

The Department of Marketing Management collaborated with Adcock Ingram’s Bioplus brand in a practical project, which sought to provide second-year students with the opportunity to apply marketing theory and practice skills in solving marketing challenges for an industry partner.

Tourism honours students experience Africa in one day

Posted on December 17, 2024

UP Tourism Management honours students visited the Dinokeng region as part of their annual industry research projects for a week that was filled with a diverse range of tourist activities sponsored by various industry partners.

UP honours marketing students raise R41 276 for marginalised children

Posted on December 11, 2024

On 1 October 2024, the University of Pretoria’s (UP) honours marketing students partnered with The Little Optimist Trust to launch The Great Optimist Challenge (TGOC), a fundraising initiative that raised an impressive R41 276 for marginalised children.

Marketing honours students’ transformative timber journey

Posted on December 10, 2024

The top three teams in the Marketing of Services exam project recently embarked on a hands-on journey into the world of timber construction and created an exhibition booth, which they also manned, at the 17th Green Building Convention.

Marketing students unleash creative IMC strategies for the Standard Beauty brand

Posted on December 06, 2024

The third-year BCom Marketing Management students were given the challenge to develop an integrated marketing communication strategy to create awareness and increase sales for the body care and skincare range of Standard Beauty.

UP Marketing students explore global perspectives in Sweden

Posted on December 04, 2024

Eight Marketing Management honours students from UP embarked on a life-changing journey when they visited the Jönköping International Business School in Sweden, thanks to the ErasmusPlus-funded partnership between Jönköping University and the University of Pretoria.

UP Marketing honours student shares expertise with the timber industry

Posted on November 27, 2024

Ramaano Ramapela, a UP Marketing Management honours student, has engaged with experts in the timber industry to promote timber building in South Africa.

International scholar visits Marketing Management

Posted on November 01, 2024

The Department of Marketing Management at UP hosted Prof Alessandro Inversini, a marketing professor from the EHL Hospitality Business School in Switzerland.