Posted on November 14, 2025
The Marketing Management honours Class of 2025 at the University of Pretoria (UP) displayed exceptional creativity and strategic thinking as they presented innovative concepts to enhance the customer experience for ABC Bank, a fictional, fully digital banking platform. Tasked with analysing...
Posted on November 12, 2025
On 10 September 2025, excitement buzzed through the air as the University of Pretoria’s Marketing Management honours students arrived at the Sandton Convention Centre, ready to engage with the South African business community at Leaderex – the country’s premier convention for...
Posted on November 10, 2025
From 29 September to 1 October 2025, UP took part in the Experience Research Society’s (Expresso’s) inaugural Around the World in 48 Hours: 7 Experiences Summit – a pioneering online global conference spanning all seven continents. The event brought together scholars,...
Posted on October 21, 2025
Khumo Malala, an honours student in the Department of Marketing Management at the University of Pretoria (UP), participated in the IBS Americas and CUOA Business School Exchange Programme in Italy during the July 2025 recess period.
Posted on October 21, 2025
The recent industry partnership with Korridor, a leading logistics and transport platform, offered the BCom Honours students specialising in Marketing Management the opportunity to tackle a challenging real-world problem: persuading thousands of existing customers to migrate from their legacy...
Posted on October 16, 2025
Travel and tourism in South Africa is forecast to support 1,9 million jobs in 2025, accounting for 11,3% of all employment in the country (World Travel & Tourism Council, 2025). This highlights the sector’s dual role as both a key employer and a significant source of opportunities for...
Posted on September 05, 2025
Dr Mafanedza Brutus Makumbi, a lecturer in the Department of Marketing Management, obtained his PhD in Tourism Management on 1 September 2025. Below is a photo of Dr Makumbi, his wife, and some of his colleagues in the Department of Marketing Management.
Posted on August 13, 2025
The dynamic partnership between UP’s Department of Marketing Management and Italtile – industry leaders in premium porcelain tiles, bathroom ware, and stylish home accessories –continues to bridge the gap between classroom theory and real-world application. Now in its eighth...
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