BOOST your BRAND with our

Consult-from-Classroom projects

How can you participate in a Consult-from-Classroom project?

① Identify a current marketing problem experienced within your business that can be presented to our students as a marketing challenge.

② Contact us at [email protected] to express your interest in a ‘consult-from-classroom’ project. These projects range from short-term (2 weeks) to medium-term (6 weeks) to long-term (14 weeks).

③ Liaise with the coordinating lecturer for a respective module, and collaboratively develop a project brief with specific deliverables for the students. Minimal time and effort are expected from the industry partner, except to introduce your company/brand, and to be involved in the feedback presentations from the students. Lecturers will do all the planning and manage the project to ensure appropriate solutions are offered to you as the industry partner.

④ Make a financial contribution which mainly includes student prizes for the top teams together with a minimal management fee to customise the project to your needs.

⑤ Students work in teams to offer and present solutions to your marketing problem - acting as marketing consultants under the guidance of the lecturer. You have access to the suggested solutions to use or implement as needed. Some of our previous industry partners have contracted students to work with them to implement their proposed marketing solutions.

⑥ Appoint Marketing Management students from UP as they already know your brand. Also, due to our students being exposed to multiple work-integrated-learning projects on undergraduate and postgraduate levels, they are better prepared for the world of work.

To date, industry partners on ‘consult-from-classroom’ projects have included, but not limited to: Discovery, OUTsurance, Bosch SA, Italtile, Adcock Ingram, Coca-Cola, Bridgestone SA, Titans, Momentum, Veldskoen, Karoo lamb, Oasis, HERD trust, Nativa, Gautrain Management Agency, Fashion World, PPS, Vintage coffee, CIT Performance Institute, Amka, Major Tech, Wollies, Bramhope, Phyllis Robertson Home.

Examples of marketing challenges from our previous ‘consult-from-classroom’ projects:

• Develop a digital campaign and experiential in-store promotion campaign in order to drive brand equity and increase sales of the XXX brand.
• Refresh the XXX brand and reposition the brand to appeal to a younger target market.
• Develop a unique inbound marketing campaign that would lead to an increase in the members of XXX.
• Design an innovative and actionable below-the-line (BTL) marketing campaign to create awareness of the benefits and safety features of XXX service and mobile application.
• Develop a social media marketing communication campaign for XXX with the aim of increasing the brand’s relevance.
• Evaluate all XXX’s current media and retail touchpoints and make recommendations with a view toward a successful omnichannel strategy.
• Develop an integrated brand communication plan to increase awareness for the XXX concept.
• Drive brand equity and awareness and increase sales of XXX through the development of a digital campaign.
• Develop a customer-orientated sales strategy to empower XXX to maximise their sale of products through leveraging the current trend of biophilic design.
• Provide XXX with customer experience solutions, based on insights gained from the data obtained from the survey. Provide an updated persona design and customer journey map, and use the Van Westendorp (VW) Pricing Sensitivity Measure (PSM) to suggest a minimum-maximum and ideal price range for system purchase and monthly rental.
• Drive brand equity and awareness and increase sales of XXX through the development of a digital campaign with a word-of-mouth/influencer drive, that has clear synergy with traditional media as part of a 360˚ campaign.
• Develop a strategy to create awareness of XXX and drive conversion of online purchases, to ultimately grow the online store.
• Conduct a market analysis and brand perception study to gain insights into the target market and determine the most effective advertising channels for both online and brick-and-mortar stores of XXX.
• Provide XXX with user experience design inputs using modern UX & UI design principles.

Why not check out our news page to see what we have done with some of our recent industry partners: https://www.up.ac.za/marketing-management/news/post_1706552-

Want to find out more about who we are as a department? Visit our home page:  https://www.up.ac.za/marketing-management