Research

 

The Department of Marketing places great emphasis on producing quality research outputs. The research fields that the Department is currently active in include: new media, consumer-generated media, social media and networks, digital engagement, brand value growth, brand switching behaviour, marketing communication media, relationship marketing and relationship intention, services marketing, service failure and recovery, customer complaint behaviour, direct marketing, information privacy, consumer decision-making, and higher education marketing.

 

 

 

Published by Liesl Oosthuizen

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