The Department of Marketing Management offers the following undergraduate degree:
BCom in Marketing Management
What does the degree entail?
Customers are constantly placing pressure on organisations to act responsibly, to provide quality products and services and to offer exceptional customer service. The BCom Marketing Management equips students with the knowledge and skills to address decisions regarding new product development, repositioning of products, branding, pricing decisions, retail marketing, which outlets to choose and how to reach target markets with marketing communication techniques. Students are also exposed to the principles of services marketing, business-to-business marketing and consumer behaviour, marketing research, brand management, handling marketing issues, as well as strategic marketing. The minimum period of study for the BCom Marketing Management is three years of full-time study.
What can be achieved with the degree?
Graduates can pursue the following careers: product management, customer service management, customer relationship management, strategic marketing planning management, sales management, distribution management, brand management, advertising management, media planning, marketing research management, promotions management, and retail management.