Prof Anneli Douglas of the Tourism Management Division in the Department of Marketing Management was honoured for her National Research Foundation (NRF) rating at the University of Pretoria’s Academic Achiever Awards, held on 21 May 2019. The purpose of this event was to congratulate academics on exceptional academic achievement in 2018. Prof Douglas’ C3-rating confirms that she is an established researcher with a sustained record of productivity in the tourism field, recognised by her peers as having produced a body of quality work.
The focus of her research is on business and corporate travel management. Her research has made a significant contribution to building a body of knowledge on corporate and business travel management and in establishing it as a scientific field. In her research, she highlights the importance of this market segment, and shows that it cannot be approached in the same way as leisure travel. She has published in the leading international tourism journals, such as Tourism Management and Current Issues in Tourism. She is a member of various industry and academic associations, both locally and internationally. She has also been part of several funded research projects, involving international research partners from Australia, Finland and Austria.
Prof Douglas is currently the principal investigator of a collaborative interdisciplinary research project, involving seven academics from two international universities (Edith Cowan and Murdoch universities in Australia) and two local universities (North-West University and the University of South Africa) examining the link between environmental management and responsible tourism. As part of this project, she also investigates the environmentally responsible behaviour of corporate and business travellers, compared to that of leisure travellers.
Below is a picture taken at the special event.
From left to right: Prof Van Heerden (Acting EMS Deputy Dean: Research) and spouse Mrs Van Heerden, Prof Anneli Douglas (NRF recipient) and spouse Prof Wessels, Prof Jordaan (Head: Department of Marketing Management), and Prof Loots (Dean: Faculty of EMS)