Research News

  • Student and supervisor duo win Best Paper Award

    Posted on December 10, 2021

    University of Pretoria (UP) PhD student Bianca Frost and her supervisor, Professor Elizabeth du Preez of the Department of Marketing Management, received the Best Paper Award at the Making Waves in Africa conference.

  • ‘Public opinion is increasingly dictating the success or failure of companies and brands’ – UP academics on fixing reputational damage

    Posted on November 13, 2020

    In order to retain market value, a customer base and employee loyalty, an organisation must take stock of its reputation.

  • Marketing honours students get a “mental” workout

    Posted on October 19, 2020

    The CIT Performance Institute challenged the BCom Honours (Marketing Management) students to develop a unique inbound marketing campaign that would lead to an increase in members. What made this challenge unique, was not only that Claudia Baggeröhr and JT Botha are themselves honours graduates...

  • Students “consulting for Consulta’’

    Posted on October 16, 2020

    Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...

  • Alumnus profile: Niel Schoombee

    Posted on October 12, 2020

    For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...

  • UP Marketing honours students ‘flipped the switch’ with Major Tech

    Posted on September 14, 2020

    Preceding the nationwide lockdown, the BCom (Hons) Marketing Management class of 2020 at the University of Pretoria visited Major Tech on 11 March 2020, unbeknown of what lies ahead. Major Tech, an industry partner of the Department of Marketing Management, is a respected brand in the electrical...

  • Alumnus profile: Dr Mgwebi Msiya

    Posted on August 17, 2020

    “The universe is full of diverse opinions and ideas and it is always important to be open to such divergences. Studying for a PhD has taught me the significance of embracing and understanding that scholars will always view each concept from different perspectives to mine, so I must always...

  • Tourism honours students #LiveTheirWild

    Posted on May 19, 2020

    South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...

Copyright © University of Pretoria 2022. All rights reserved.

COVID-19 Corona Virus South African Resource Portal

To contact the University during the COVID-19 lockdown, please send an email to [email protected]

Click here for frequently asked questions for first year UP students

FAQ's Email Us Virtual Campus Share Cookie Preferences