Research News

  • Department of Marketing Management shines at the 2021 EMS Faculty Awards

    Posted on November 30, 2022

    On Tuesday evening, 8 November 2022, the annual EMS Faculty Awards function honoured and celebrated the 2021 achievements of the Faculty of Economic and Management Sciences’ staff members. No less than five staff members of the Department of Marketing Management were nominated for the awards.

  • EMS establishes Africa’s first Chair focused on customer experience management

    Posted on October 04, 2022

    The Department of Marketing Management in the Faculty of Economic and Management Sciences (EMS) at the University of Pretoria (UP) has recently established the Chair in Customer Experience Management – occupied by Professor Adré Schreuder. The Chair, which is the first of its kind in...

  • Student and supervisor duo win Best Paper Award

    Posted on December 10, 2021

    University of Pretoria (UP) PhD student Bianca Frost and her supervisor, Professor Elizabeth du Preez of the Department of Marketing Management, received the Best Paper Award at the Making Waves in Africa conference.

  • ‘Public opinion is increasingly dictating the success or failure of companies and brands’ – UP academics on fixing reputational damage

    Posted on November 13, 2020

    In order to retain market value, a customer base and employee loyalty, an organisation must take stock of its reputation.

  • Marketing honours students get a “mental” workout

    Posted on October 19, 2020

    The CIT Performance Institute challenged the BCom Honours (Marketing Management) students to develop a unique inbound marketing campaign that would lead to an increase in members. What made this challenge unique, was not only that Claudia Baggeröhr and JT Botha are themselves honours graduates...

  • Students “consulting for Consulta’’

    Posted on October 16, 2020

    Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...

  • Alumnus profile: Niel Schoombee

    Posted on October 12, 2020

    For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...

  • UP Marketing honours students ‘flipped the switch’ with Major Tech

    Posted on September 14, 2020

    Preceding the nationwide lockdown, the BCom (Hons) Marketing Management class of 2020 at the University of Pretoria visited Major Tech on 11 March 2020, unbeknown of what lies ahead. Major Tech, an industry partner of the Department of Marketing Management, is a respected brand in the electrical...

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