UP graduate’s research reveals the power of social media in promoting green behaviours.

Posted on September 04, 2024

A major driver of the climate crisis is the global culture of consumerism and the consequent increase in household waste. It is this issue that sparked the research conducted by recent Doctor of Philosophy (PhD) in Marketing Management graduate and UP lecturer Dr Euodia Botha

Department of Marketing Management shines at the 2021 EMS Faculty Awards

Posted on November 30, 2022

On Tuesday evening, 8 November 2022, the annual EMS Faculty Awards function honoured and celebrated the 2021 achievements of the Faculty of Economic and Management Sciences’ staff members. No less than five staff members of the Department of Marketing Management were nominated for the awards.

EMS establishes Africa’s first Chair focused on customer experience management

Posted on October 04, 2022

The Department of Marketing Management in the Faculty of Economic and Management Sciences (EMS) at the University of Pretoria (UP) has recently established the Chair in Customer Experience Management – occupied by Professor Adré Schreuder. The Chair, which is the first of its kind in...

Student and supervisor duo win Best Paper Award

Posted on December 10, 2021

University of Pretoria (UP) PhD student Bianca Frost and her supervisor, Professor Elizabeth du Preez of the Department of Marketing Management, received the Best Paper Award at the Making Waves in Africa conference.

‘Public opinion is increasingly dictating the success or failure of companies and brands’ – UP academics on fixing reputational damage

Posted on November 13, 2020

In order to retain market value, a customer base and employee loyalty, an organisation must take stock of its reputation.

Marketing honours students get a “mental” workout

Posted on October 19, 2020

The CIT Performance Institute challenged the BCom Honours (Marketing Management) students to develop a unique inbound marketing campaign that would lead to an increase in members. What made this challenge unique, was not only that Claudia Baggeröhr and JT Botha are themselves honours graduates...

Students “consulting for Consulta’’

Posted on October 16, 2020

Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...

Alumnus profile: Niel Schoombee

Posted on October 12, 2020

For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...