Posted on December 13, 2019
The Department of Marketing Management and Italtile collaborated to provide the Strategic Marketing Management honours students with an opportunity to gain insight and work on a realistic industry challenge, which served as the exam project.
Posted on December 05, 2019
Armed with creative ideas and lots of enthusiasm, the second-year Marketing Management students had to present their UP-Playboy/Playgirl deodorant projects to a panel of judges recently.
Posted on December 05, 2019
On Thursday 14 November 2019, the Department of Marketing Management and the Marketing Management honours class of 2019 concluded the year by celebrating the students’ achievements with a prize-giving function. Throughout the year the honours students were given various client challenges...
Posted on December 03, 2019
What better way to end off a practical project than with a celebration of achievements! Sponsored by manufacturer of cosmetics, toiletries, hair products, pharmaceuticals and skin care products Amka, second-year Marketing Management students were treated to a prize-giving function on 13 November...
Posted on December 02, 2019
There has been considerable research into the world of neuroscience, the purpose of which is to give brands insights into the way the brain responds to stimuli. The belief that building a brand is an art rather than a science no longer holds. Recent research suggests that successful companies are...
Posted on October 30, 2019
The final quarter of 2019 was off to an exciting start for the second-year Marketing Management students when a former professional athlete turned businessperson and entrepreneur, Mr Ray Wicksell, presented an inspiring ‘Nike Heritage Talk’ on 1 October 2019.
Posted on October 15, 2019
The 2018/19 Executive Committee (EC) of Commercii, the Faculty of Economic and Management Sciences’ faculty house, attended the UP Student Development Awards on 7 October 2019 at the Groenkloof Campus.
Posted on October 14, 2019
The third-year BCom (Marketing Management) students partnered with AMKA products (Pty) Ltd for their practical project for 2019. Although AMKA products has a variety of brands in their stable, the students worked on the Satiskin shower gel range.
Posted on September 06, 2019
A group of UP Marketing Management graduates were afforded the opportunity to attend the Loeries Creative Week, held at the Durban International Convention Center from 22 to 25 August 2019.
Posted on September 03, 2019
The Marketing Management honours programme prepares students for the world of work through real-life client challenges incorporated into the modules.
Posted on August 29, 2019
Arend Kahlau, a Marketing Management honours student at the University of Pretoria, has been selected as part of an inspiring group of 100 young South Africans who are making a difference in the country.
Posted on August 27, 2019
Dr Tinashe Chuchu from the Department of Marketing Management attended the 2019 American Marketing Association Summer Conference, held in Chicago, USA from 9 to 11 August 2019.
Posted on August 27, 2019
The Department of Marketing Management and Playboy/Playgirl deodorant brands have partnered for the second-year Marketing Management Practical Project for 2019.
Posted on August 23, 2019
Staff and students at the Faculty of Economic and Management Sciences (EMS) welcomed thousands of prospective students who visited the University of Pretoria’s Hatfield Campus to attend #ChooseUP Day on 17 August 2019.
Posted on August 01, 2019
The Faculty of Economic and Management Sciences (EMS) hosted the annual Dean’s List Awards function on 23 July 2019, where top performers in the Faculty were celebrated for their outstanding academic achievements.
Posted on July 31, 2019
For the second consecutive year in 2019, the Department of Marketing Management collaborated with Italtile Commercial Division to provide the third-year BCom Marketing Management students with a work integrated learning experience whilst completing the Personal Selling and Account Management...
Posted on July 25, 2019
BCom Marketing Management student Tuscany Kitch recently attended a three-week summer exchange programme at the WHU-Otto Beisheim School of Management in Vallendar, Germany.
Posted on June 12, 2019
The Department of Marketing Management at the University of Pretoria is partnering with the Heartfelt Arena, an event-hosting organisation based in Pretoria, as part of the students’ practical project at honours level. The partnership will see the Marketing Management honours students...
Posted on June 12, 2019
The BCom Marketing Management honours students in UP’s Faculty of Economic and Management Sciences were approached by FLY@UP, to develop an innovative experiential marketing campaign to entice UP students to use the resources offered by FLY@UP. The students were tasked to create relevant,...
Posted on June 07, 2019
The Faculty of Economic and Management Sciences hosted its annual awards function on 5 June 2019 in celebration of the achievements of academic staff during 2018.
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