Posted on May 24, 2021
Having recently obtained her PhD in Tourism Management from UP, Dr Liandi Slabbert’s immediate pursuit is to use the knowledge she gained from her doctorate to help protected areas apply the research available to them more efficiently. “As the custodians of natural, historical and...
Posted on May 06, 2021
The BCom Honours (Marketing Management) Class of 2021 had the opportunity to showcase their data interpretation and data visualisation abilities to an industry client, namely Consulta. The project formed part of the industry partnership between the Department of Marketing Management at the...
Posted on May 06, 2021
The third-year BCom Marketing Management students partnered with AMKA Products (Pty) Ltd for their practical project. Although AMKA products has a variety of brands in their stable, the students worked on their Jabu Stone hair care brand. The Jabu Stone Natural Hair Care brand promotes natural...
Posted on April 19, 2021
The BCom Honours (Marketing Management) Class of 2021 began the year with a sport-themed client challenge. As part of the apprentice-style approach adopted for the honours degree, students are presented with actual challenges faced by industry partners, and are required to present a solution to...
Posted on February 12, 2021
The BCom (Marketing Management) Honours Class of 2020 worked very hard throughout the year, despite the unique challenges that the year lay before them. Their very last opportunity to showcase what they had learnt during the year was to develop a digital marketing strategy to recruit new...
Posted on December 15, 2020
The BCom Honours (Marketing Management) students were introduced to Dr Nripendra Singh, Professor of Marketing at Clarion University in Pennsylvania, USA, at the beginning of the second semester for a collaborative project. The international collaboration required teams of the University of...
Posted on December 15, 2020
The BCom Honours (Marketing Management) students were given their final client challenge briefing for the semester in the Marketing of Services module. Mireille Umuhoza, Chief Operating Officer at Afri Ride, enthusiastically told the students about this company which she has had a role in...
Posted on December 14, 2020
On 28 October 2020, Absa and the University of Pretoria collaborated on presenting a webinar on ‘the business of branding – navigating a brand refresh across 12 African markets’. This was the last of a four-part webinar series, themed ‘Navigating Change’. This...
Posted on December 14, 2020
This year, the two facilitators for the Marketing in Practice module both came from practice. It was a first for all and the excitement was tangible when they had the opportunity to meet the Marketing Management honours class of 2020. The focus of the module was to get students to work with real...
Posted on December 08, 2020
The Department of Marketing Management collaborated with the developers of a golf-scoring app, ScoreFuse, for a project with the second-year BCom (Marketing Management) students. The second-year practical project is the first introduction in which BCom (Marketing Management) students have the...
Posted on December 08, 2020
Prof Elizabeth du Preez of the Tourism Management Division in the Department of Marketing Management was honoured at the University of Pretoria’s Virtual Academic Achiever Awards, held on 25 November 2020, for her National Research Foundation (NRF) rating. The purpose of this event was to...
Posted on December 08, 2020
Prof Melanie Wiese of the Department of Marketing Management was honoured at the University of Pretoria’s Virtual Academic Achiever Awards, held on 25 November 2020, for her National Research Foundation (NRF) rating. The purpose of this event was to congratulate academics on exceptional...
Posted on November 13, 2020
In order to retain market value, a customer base and employee loyalty, an organisation must take stock of its reputation.
Posted on October 19, 2020
The CIT Performance Institute challenged the BCom Honours (Marketing Management) students to develop a unique inbound marketing campaign that would lead to an increase in members. What made this challenge unique, was not only that Claudia Baggeröhr and JT Botha are themselves honours graduates...
Posted on October 16, 2020
Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...
Posted on October 12, 2020
For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...
Posted on October 06, 2020
The Faculty of Economic Management Sciences at the University of Pretoria (UP) recently hosted a webinar about more inclusive approaches that need to be taken towards the marketing of products, and the impact that negative advertisements can have on businesses as well as employee morale, job...
Posted on September 14, 2020
Preceding the nationwide lockdown, the BCom (Hons) Marketing Management class of 2020 at the University of Pretoria visited Major Tech on 11 March 2020, unbeknown of what lies ahead. Major Tech, an industry partner of the Department of Marketing Management, is a respected brand in the electrical...
Posted on September 14, 2020
The Department of Marketing Management partnered with Amka Products (Pty) Ltd in a project where the BCom (Hons) Marketing Management students worked on the deodorant brands of Playboy and Playgirl. This collaboration provided the honours students with an opportunity to work on a real life...
Posted on August 17, 2020
“The universe is full of diverse opinions and ideas and it is always important to be open to such divergences. Studying for a PhD has taught me the significance of embracing and understanding that scholars will always view each concept from different perspectives to mine, so I must always...
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