Recent Publications

  • Mostert P.G & Luttig, T. (2018). Relationship intention and service quality as combined competitive strategy. International Journal of Management and Enterprise Development. 17(1):76-92.
  • Van der Westhuizen (Kruger), L. (2018). Brand loyalty: Exploring self-brand connection and brand experience, Journal of Product and Brand Management. 27(4):172-184.
  • Isaacson, J.I., Jordaan, Y. and Van Heerden, G. (2018). The relationship between individual-level culture and consumer decision-making styles through consumer involvement. Journal of Retailing and Consumer Services. 41:112-120.
  • Humbani. M & Wiese, M. (2018). A Cashless Society for All: Determining Consumers’ Readiness to Adopt Mobile Payment Services, Journal of African Business. 19(3):409-429.
  • Maree, T. (2018). LinkedIn users' self-brand congruence, attitudes and social media use integration. Communicatio. 3-4:95-113.
  • Douglas, A., Lubbe, B.A. & van Rooyen, A. (2018). Business travellers’ use of mobile travel applications: a generational analysis. Information Technology and Tourism. 18:113-132.
  • Kuhn, S. & Mostert. P.G. (2018). Relationship intention and relationship quality as predictors of clothing retail customers' loyalty. The International Review of Retail, Distribution and Consumer Research. 28(2):206-230.
  • Douglas, A., Lubbe, B. & van Rooyen, A. (2018). Profiling business travellers who use mobile travel applications. eReview for Tourism Research. 15(2):114-135.
  • Sanne, P.N.C. & Wiese, M. (2018). The theory of planned behavior and user engagement applied to Facebook advertising. South African Journal of Information Management. 20(1):a915.
  • Mostert, P.G., Steyn, T.F.J. & Bautista, R.A.(Jr). (2018). Relationship intention and length of customer-firm relationships in two emerging markets. Services Marketing Quarterly. 39(3):175-192.
  • Humbani, M. & Jordaan, Y. (2018). Factors that predict attitudinal grouping towards SMS advertising. International Journal of Interactive Mobile Technologies. 12(5):97-111.
  • Jacinto, F.O.C. & Du Preez, E.A. (2018). The role of small and medium enterprises in development of tourism in a post-war context: the case of Angola. EuroEconomica. 37(1):149-163.
  • Newmeyer, C.E., Venkatesh, R., Ruth, J.A. & Chatterjee, R. (2018). A Typology of Brand Alliances and Consumer Awareness of Brand Alliance Integration. Marketing Letters. 29(3):275-289
  • Jordaan, Y. & Neale, A. (2018). Expectations and intentions to support socially responsible behaviour of organisations. International journal of Management and Applied Science. 4(7):15-17.
  • Ndoro, T.T.R., Louw, L. & Kanyangale, M. (2018). Communication channels in the host community market adopted by Chinese immigrant entrepreneurs. Acta Commercii. 18(1):1-9.
  • Zimuto, C., Sandada, M., Chuchu, T. & Ndoro, T.T.R. (2018). The impact of environmental turbulence on product innovation in small to medium enterprises in Harare, Zimbabwe. Journal of Economics and Behavioural Studies. 10(6A):56-63.
  • Jordaan, AC & Jordaan, Y. (2017). Facilitating trade to enhance cross-border flow of goods and information. Africagrowth Agenda, Vol 14(3):4-7.
  • Drotsky, G.A.P. & Wiese, M.  (2017). Business actions of exhibitors at trade shows:  Implications for sales versus non-sales staff and type of trade show.  The Retail and Marketing Review. Vol 13 (2); 28-39
  • Tamaddoni, A, Stakhovych, S & Ewing, M. (2017). The impact of personalised incentives on the profitability of customer retention campaigns. Journal of Marketing Management, Vol 33, No. 5–6:327–347.
  • Mostert, P.G., Steyn, T.F.J. & Mentz, R. (2017). Relationship intention and customer satisfaction as predictors of South African SMEs’ loyalty towards a risk financier. Journal of Global Business and Technology, Vol 13(1):11-24.
  • Wiese, M, Van Heerden, G & Maree, T. (2017). Dynamite in small packages: The Engaged Elite as a Facebook emerging niche market. The African Journal of Information Systems, 9(1):37-61.
  • Jordaan, Y & Van Heerden, G. (2017). Online privacy-related predictors of Facebook usage intensity. Computers in Human Behaviour Journal, 70:90-96.
  • Maree, T. (2017). The social media use integration scale towards reliability and validity. The International Journal of Human-Computer Interaction, 33(12):963-972.
  • Wiese, M & Du Plessis, G. (2017). Emerging technologies: e-textbooks, one piece of the puzzle. Africa Education Review, 14(2):15-36.
  • Andrews, L, Bianchi, C, Wiese, M & Hasan F. (2017). Consumer intentions to engage in s-commerce: a cross-national study. Journal of Marketing Management, 33(5-6):464-494.
  • Jordaan, Y & Ndhlovu, T. (2017). The role of demographics and Facebook activities in users’ concerns about online privacy. Journal of Contemporary Management, 14:940-962.
  • Humbani, M & Wiese, M. (2017). Cashesless society for all: Determinants of consumers; readiness to adopt mobile payment services. Journal of African Business, 19(1):1522-8916.
  • Pelser, C. & Mostert, PG. (2016). Relationship intention and customer satisfaction as predictors of customer loyalty in the wholesale and retail training industry. Southern African Business Review, 20(1):29-50.
  • Kruger, L. (2016).  Personality dimensions and service failure severity:  A cross-sectional study in the cellular industry. Southern African Business Review, 20(1):159-182.
  • Le Roux, I & Maree, T. (2016). Motivation, engagement, attitudes and buying intent of female Facebook users. Acta Commercii, 16(1):1-11.
  • Van der Merwe, K., More, TP & Kotzé, T. (2016). Companian animal attachment and guardian behaviors. Society & Animals, 24(5):486-506.
  • Kotze, T, Anderson, O & Summerfield, K. (2016). Technophobia: Gender differences in the adoption of high-technology consumer products. South African Journal of Business Management, 47(1):21-28. 
  • Van Der Merwe, K & Maree, T. (2016). The behavioural intentions of speciality coffee consumers in South Africa.  International Journal of Consumer Studies, 40(1):501-508.
  • Mashaba, N & Wiese, M. (2016).  Black middle class township shoppers: a shopper typology.  International Review of Retail, Distribution and Consumer Research, 26(1):35-54.
  • Wiese, M. (2016). Ensuring satisfied, committed shoppers – store variety or entertainment?  The Retail and Marketing Review, 12(1):54-69.
  • Kruger, L & Mostert, PG. (2016). The influence of relationship intention and population group on South African cell phone users’ positive attitude towards complaining. The Retail and Marketing Review, 12(1):19-32.
  • Maree, T & Jordaan, Y. (2016). Rainbow Nation, Rainbow Advertising?  "Racial diversity of female portrayals in South African television commercials. Gender and Behaviour, 14(2):6814-6825.
  • Kuhn, S and Mostert, PG.  (2016). Relationship intention as a predictor of clothing retail customers' satisfaction, trust, commitment and relationship quality.  Management Dynamics, 25(1):16-33.
  • Wiese, M. & Du Plessis, G. (2016). Emerging technologies: E-textbooks, one piece of the puzzle. African Education Review, 14(2):15-36.
  • Wiese, M & Kruger, LM. (2016). Parental influence on consumer and purchase behaviour of Generation Y. Journal of Family Ecology and Consumer Sciences, 44(1):21-31.
  • Mostert, PG, Petzer, DJ & Weideman, A. (2016). The interrelationships between customer satisfaction, brand loyalty and relationship intentions of Generation Y consumers towards smart phone brands. South African Journal of Business Management, 47(3):25-34.
  • Wiese, M & Du Plessis, GM. (2015). The battle of the e-textbook: Libraries' role in facilitating student acceptance and use of e-textbooks.  South African Journal of Library and Information Sciences, 80(2):17-26.
  • Nel, D. (2015). The role of region in global brand value growth by industry and brand: A multilevel analysis. Management Dynamics, 24(1):11-25.
  • Makhitha, KM, Wiese, M & Van Heerden, G. (2015). Informing craft producers in South Africa: Improving visibility and product availability through market communication. Communicare, 33(2):1-24.
  • Mackay, N., Mostert, PG & Petzer, DJ. (2015). The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African insurance industry. Retail and Marketing Review, 11(1):44-60.
  • Spies, H & Mostert, PG. (2015). Exploring relationship intention and the duration of customer support in the South African banking industry. Journal of Contemporary Management, 12:473-495.
  • Humbani, M, Kotze, T & Jordaan, Y. (2015). Predictors of consumer attitudes towards sms advertisement. Management Dynamics, 24(2):2-19.
  • Jordaan, Y. (2015). Public awareness and concerns relating to the Protection of Personal Information Act. African. Journal of Public Affairs, 8 (2):1-12.
  • Humbani, M & Jordaan, Y. (2015). The role played by gender, household income and age in factors contributing to consumers' attitudes towards short message service advertisements. Communicare, 34(1):27-48.
  • Kruger, L, Mostert, PG & De Beer, L. (2015). Covariance of cell phone users’ relationship intentions, perceptions of service recovery and satisfaction following service recovery. South African Journal of Economic and Management Sciences, 18(4):608-628.
  • Jordaan, Y, Van Heerden, G & Jordaan, AC. (2014). A second-best solution to higher education challenges. South African Journal of Higher Education, 28(4):1269-1282.
  • Jordaan, Y & Du Plessis, GM. (2014). Motivators to visit the National Zoological Gardens of South Africa. African Journal of Hospitality, Tourism and Leisure, 13(1):1-13.
  • Makitha, KM, Van Heerden, G & Wiese, M. (2014). Craft retailers’ suppliers selection criteria – A Key to Market Access. Journal of Contemporary Management, 11:1-24.
  • Lilford, N, Vigar-Ellis, D, and Nel, D. (2014). Big five personality traits and financial salesperson performance: An application of Chernoff faces.  Journal of Financial Services Marketing, 19(2):146-154.
  • Wiese, M, Lauer, J, Samuels, J and Pantiaz, G. (2014). Social networking experiences on Facebook: a survey of gender differences among students. Acta Commercii, 14(1):1-7.
  • Maree, T. (2014). Through the looking-glass: Exploring the wonderland of ‘other’ female portrayals in advertising. Communicatio, 40(2):113-136.
  • Coetzee, CA, Maree, T and Van Heerden, CH. (2014). The marketing of an unsought service through an unobtrusive medium:  a content analysis of the websites of funeral homes of members of the NFDA of SA. Communicare, 33(1):35-56.
  • Mhlanga, S & Kotzé, TG. (2014). Information search, alternatives evaluation and coping mechanisms of functionally illiterate consumers in retail settings: A developing economy context. Journal of African Business, 15(2):136-149.
Last edited by Gontse Mosese

Copyright © University of Pretoria 2019. All rights reserved.

FAQ's Email Us Virtual Campus Share