Recent Publications

2021
  • Maree, T. & van Heerden, G. (2021). Beyond the "like": customer engagement of brand fans on Facebook. European Business Review. 33(2):255 - 271.
  • Madinga, N., Maziriri, E., Mototo, L., & Chuchu, T. (2021). Political campaigns in South Africa: Does celebrity endorsement influence the intention to vote?. Journal of Public Affairs. 21(2):1 - 11.
  • van Heerden, D., & Wiese, M. (2021). Why do consumers engage in online brand communities – and why should brands care?. Journal of Consumer Marketing. 38(4):353 - 363.
  • Wiese, M. (2021). Shopping on social networks: is this the storefront of the future?. International Journal of Business Information Systems. 36(3):303 - 326.
  • Hogevold, N., Svensson, G., Mostert, P.G. & Zietsman, M.L. (2021). META-RELQUAL in business relationships: a sales perspective. International Journal of Business Excellence. 23(4):472 - 497.
  • Collins, S.C. & Mostert, P.G. (2021). Loyalty and word-of-mouth as outcomes of South African Airbnb customers’ relationship quality. Journal for Global Business Advancement. 14(1):24 - 45.
  • Khonje, L., Bello, F.G. & Sepula, M. (2021). Sustainable Environmental Practices in Malawian Hotels. African Journal of Hospitality Tourism and Leisure. 10(1):376 - 387.
  • Kotze, T.G. & Mostert, P.G. (2021). Service-Oriented High-Performance Work Practices as Predictors of Retail Employees Work Engagement and Service Climate Perceptions. Services Marketing Quarterly. 42(1-2):1 - 19.
  • Slabbert, L.M. & du Preez(Kruger), E.A. (2021). Where did all the visitor research go? A systematic review of application areas in national parks. Journal of Hospitality and Tourism Management. 49:12 - 21.
  • Roux, A. & Maree, T. (2021). Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls. Journal of Promotion Management. 27(7):1031 - 1060.
  • Humbani, M. (2021). Understanding Perceived Risks in Proximity Mobile Payment Adoption in South Africa and the Mediating Effect of Perceived Value. International Review of Management and Marketing. 11(6):10 - 20.
  • Jacobs, L. & Humbani, M. (2021). Determinants of mobile gaming need satisfaction in South Africa. The Retail and Marketing Review (International Retail and Marketing Review). 17(2):93 - 107.
  • Bello, F.G. (2021). Community participation in Tourism planning at Majete Wildlife Reserve, Malawi. Quaestiones Geographicae. 40(4):87 - 100.
  • Eksteen, C. & Humbani, M. (2021). Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective. Journal of Marketing and Consumer Behaviour in Emerging Markets. 2(13):4 - 21.
  • Mostert, P.G., Theron, A.B.E. & Kruger, H.S.J. (2021). A disaggregated approach to establishing the antecedents and outcome of relationship quality in the South African banking industry. International Journal of Services, Economics and Management. 12(4):317 - 337.
  • Mostert, P.G., Petrou, S., Petzer, D.J. & Berndt, A. (2021). A quantitative exploration of service brand avoidance and its antecedents. International Journal of Services and Operations Management. 39(4):477 - 494.
2020
  • Mishra, S., Ewing, M.T. & Pitt, L.F. (2020). Effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm Performance in B2B markets: A text based analysis. Industrial Marketing Management. 87:264-275.
  • Mishra, and Ewing, M.T.(2020). Financial Constraints and Marketing Investment: Evidence from Text Analysis. European Journal of Marketing. 54(3):525-545.
  • Wiese, M., Martínez-Climent, C. & Botella, D. (2020). A framework for Facebook effectiveness: A behavioral perspective. Journal of Business Research. 109:76-87.
  • Wiese, M. & Akreem, H. (2020). Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context. Journal of Marketing Management. 36(5-6):420-455.
  • du Preez, E.A. & Govender, L.K. (2020). Travelling to the Motherland: relating acculturation to diaspora tourism experiences. Anatolia. 31(2):197-210.
  • Wiese, M. & Humbani, M. (2020). Exploring technology readiness for mobile payment app users. The International Review of Retail, Distribution and Consumer Research. 30(2):123-142.
  • Van Wyk-Jacobs, L.J.L., Du Preez, E.A. & Fairer-Wessels, F.A. (2020). To wish upon a star: exploring the potential of Astro Tourism as vehicle for sustainable rural development. Development Southern Africa. 37(1):87-104.
  • Mahardika, H., Thomas, D., Ewing, M. T., and Japutra, A. (2020). Comparing the Temporal Stability of Behavioural Expectation and Behavioural Intention in the Prediction of Consumers Pro-Environmental Behaviour. Journal of Retailing and Consumer Services. 54:1-10.
  • Smith, B.J., MacKenzie-Stewart, R. Newton, F.J., Haregu, T.N., Bauman, A., Donovan, R.J., Maham, A., Ewing, M.T., Newton, J.D. (2020). A longitudinal study examining uptake of new recreation infrastructure by inactive adults. International Journal of Behavioral Nutrition and Physical Activity. 16(1):59.
  • De Cahna, N., Ewing, M.T. & Tammadoni, A. (2019). The impact of advertising on market share, controlling for clutter, familiarity and goodwill decay. Journal of Advertising Research. 60(1):87-103.
  • Fairer-Wessels, F.A. (2020). Investigating sustainable Development Goals, Livelihoods and Tourism Development in a Rural Protected Area: the iSimangaliso Wetland Park, South Africa. Book title: Natural Resources, Tourism and Community Livelihoods in Southern Africa: Challenges of Sustainable Development.
  • Strydom, G., Ewing, M.T. & Heggen, C. (2020). Time lags, non-linearity and asymmetric effects in an extended service-profit chain. European Journal of Marketing. 54(10):2343-2363.
  • Fairer-Wessels, F.A. & Douglas, A. (2020). Managing Tourist Information at the Cape Floral Region World Heritage Site: A South African Case Study. Book Title: Management of World Heritage Sites,Cultural Landscapes and Sustainability.
  • Letshaba, R.K., Maziriri, E.T., Ndoro, T., & Chuchu, T. (2020). Structural differentiation and organisational learning capability as predictors of cooperate venturing and business growth among SMEs in South Africa. International Journal of Business & Society.  21(2):717-736.
  • Govender, K., Chiliya, N., Chuchu, T., Maziriri, E. & Ndoro, T. (2020). Religious Tourism: An Analysis of Antecedents of the Intention to Participate In Religious Festivals. Enlightened Tourism: A Path Making Journal. 10(1):111-135.
  • Chuchu, T. (2020). The Impact of Airport Experience on International Tourists’ Revisit Intention: A South African Case. Geojournal of Tourism and Geosites. 29(2):414–427.
  • Gumpo, C.I.V., Chuchu, T., Maziriri, E.T. & Madinga, N.W. (2020). Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations. South African Journal of Information Management. 22(1): 1-11.
  • Maziriri, E.T., Gapa, P., & Chuchu, T. (2020). Student Perceptions Towards the use of YouTube as An Educational Tool for Learning and Tutorials. International Journal of Instruction. 13(2):119-138.
  • Minnaar, P., Mototo, L., & Chuchu, T. (2020). An Analysis of the Intention of Consumers to Adopt Branded Mobile Applications in South Africa. International Journal of Interactive Mobile Technologies. 14(4):138-151.
  • Chuchu, T., Maziriri, E.T. & Mototo, L. (2020). A Review of the Impact of Consumerism, Recycling and Pollution: Evidence from Southeast Asia: 1999 to 2019. Journal of Environmental Management and Tourism. XI(1):23-28.
  • Gwinji, W., A, Chiliya, N., Chuchu, T. & Ndoro, T. (2020). An Application of Internal Marketing for Sustainable Competitive Advantage in Johannesburg Construction Firms. African Journal of Economic and Business Research. 15(1):185–202.
  • Nascimento Cunha, M., Chuchu, T., & Maziriri, E.T. (2020). Threats, Challenges, And Opportunities for Open Universities and Massive Online Open Courses in The Digital Revolution. International Journal of Emerging Technologies in Learning. 15(12):191-204.
  • Maramura, T.C., Maziriri, E.T., Chuchu, T., Mago, D., Mazivisa, R. (2020). Renewable Energy Access Challenge At Household Level for The Poor In Rural Zimbabwe: Is Biogas Energy A Remedy? International Journal of Energy Economics and Policy. 10(4):282-292.
  • Mashao, M.P., Maziriri, E.T., & Chuchu, T. (2020). Multisensory Dimensions Effect on Affective Attitudes, Restaurant Attachment and Positive Word of Mouth in Quick-Service Restaurants. Acta Universitatis Danubius. Œconomica. 16(2):176-200.
  • Venter de Villiers, M., Chuchu, T., & Chavarika, G.V. (2020). An Investigation on Mobile Banking and Co-creation Services Adoption Intention in South Africa. International Journal of Interactive Mobile Technologies. 14(11):137-152.
  • Madinga, N.W., Maziriri, E.T.,Dondolo, B.H., Chuchu, T. (2020). Modelling fashion clothing involvement among gay consumers in South Africa, Cogent Social Sciences, 6(1):1-27.
  • Mutodi, K., Maziriri, E.T., & Chuchu, T. (2020). The Response of Zimbabwe Tobacco Exports to Real Exchange Rates Volatility: 1980-2019. Journal of Agribusiness and Rural Development. 2(56):201–219.
  • Madinga, N.W., Maziriri, E.T., Mototo, L., & Chuchu, T. (2020). Political campaigns in South Africa: Does celebrity endorsement influence the intention to vote? Journal of Public Affairs. 20(3):1-11.
  • Zietsman, ML., Mostert, P. & Svensson, G. (2020). Economic and Non-Economic Satisfaction as outcomes of Micro-enterprises' Perceived Value from banking relationships. Journal of Business-to-Business Marketing. 27(3):263-281.
  • Zietsman, ML., Mostert, P. & Svensson, G. (2020). A multidimensional approach to the outcomes of perceived value in business relationships. European Business Review. 32(4):709-729.
  • Hogevold, N.M., Svensson, G., Mostert, P. & Zietsman, M.L. (2020). Continuity, Coordination and Cooperation as Mediators between Economic and Non-economic Satisfaction - A Sales Perspective. Journal of Business Economics and Management. 21(6):1752-1773.
  • Rukuni, T.F.,Maziriri, E.T., & Chuchu, T. (2020). Data on occupational health and safety strategies influencing the reduction of corona-virus in South Africa. Data in Brief. 32 (October): 1-7. 
  • Mudanganyi, M., Maziriri, E.T., Chuchu, T., & Ndoro, T.T.R. (2020). Brand Orientation as a Predictor of Customer Orientation, Brand Uniqueness and Competitor Orientation: Evidence from retail SME managers in South Africa. African Journal of Development Studies (Formerly AFFRIKA). 10(3):303-318.
  • Maziriri, E.T., Rukuni, T.F., Chuchu, T. (2020). From selected multi-sensory dimensions to positive word of mouth: Data on what really drives generation Z consumers to be attached to quick service restaurants in Bloemfontein, South Africa? Data in Brief. 32 (October):1-8. 
  • Govender, K., Chuchu, T., Maziriri, E.T. & Nascimento Cunha, M. (2020). An Analysis of Local Tourists’ Perceptions towards Attraction Sites in Cape Town, South Africa. E-review of Tourism Research. 18(1):1-21.
  • Van Heerden, D., Wiese, M. & van Heerden, G. (2020). Online Engagement: Implications of the ‘Like” button. The Retail and Marketing Review (International Retail and Marketing Review). 16(2):109-134.
  • Chuchu, T. (2020). The Link between Energy Economics, Consumer behaviour and Tourism. A Literature Review. Journal of Environmental Management and Tourism. 11(8):1915-1923.
  • Mostert, P., Steyn, D., Rogers, P., du Toit, C. & van Niekerk, W. (2020). Relationship intention, customer-firm association length and customer satisfaction: a multi-country exploration. Journal for Global Business Advancement. 13(4):408-430.
  • Kekana, R., Venter de Villiers, M., van den Berg, A., & Chuchu, T. (2020). An Empirical Investigation into Millennials and their Buying Behaviour within Pop-Up Retail Stores. Acta Universitatis Danubius. Œconomica. 16 (6):250-273.
 
2019
  • Humbani, M. & Wiese, M. (2019). An integrated framework for the adoption and continuance intention to use mobile payment apps. International Journal of Bank Marketing. 37(2):646-664.
  • Mahardika, H., Japutra, A., Thomas, D. & Ewing, M.T. (2019). Predicting consumers’ trial/adoption of new technology: Revisiting the behavioral expectations - behavioral intentions debate. International Review of Retail, Distribution and Consumer Research. 29(1):99-117.
  • Lubbe, B.A., du Preez, E.A., Douglas, A. & Fairer-Wessels, F. (2019). The impact of rhino poaching on tourist experiences and future visitation to National Parks in South Africa. Current Issues in Tourism. 22(1):8-15.
  • Mutsikiwa, M. & Maree, T. (2019). Exploring the brand personalities of Facebook, YouTube, and LinkedIn. International Journal of Internet Marketing and Advertising (IJIMA). 13(4):285-301.
  • Mostert, P.G., Zietsman, M.L. & Svensson, G. (2019). A validation of META-RELQUAL under South African micro-enterprise banking customers. International Journal of Business Excellence. 18(4):549-569.
  • Morrison-Saunders, A., Hughes, M., Pope, J., Douglas, A. & Wessels, J.A. (2019). Understanding Visitor Expectations for Responsible Tourism in an Iconic National Park: Differences between local and international visitors. Journal of Ecotourism. 18(3):284-294.
  • Douglas, A. (2019). Mobile business travel applications: Are South African men really from Mars and women from Venus? Journal of Hospitality and Tourism Technology. 10(3):269-285.
  • Berndt, A., Petzer, D.J. & Mostert, P.G. (2019). Brand avoidance – a services perspective. European Business Review. 31(2):179-196.
  • Zietsman, M.L., Mostert, P.G. & Svensson, G. (2019). Perceived price and service quality as mediators between price fairness and perceived value in business banking relationships: a micro-enterprise perspective. International Journal of Bank Marketing. 37(1):2-19.
  • Matipedza, T., Sampa, M., Ndoro, T.T.R., & Chuchu, T. (2019). Attributes Influencing Financial Institutions Selection by African Youth Tourists. African Journal of Hospitality, Tourism and Leisure. 8(2):1-9.
  • Chuchu, T. & Ndoro, T.T.R. (2019). An examination of the determinants of the adoption of mobile applications as learning tools for higher education students. International Journal of Interactive Mobile Technologies. 13(3):53-67.
  • Koenaite, M., Chuchu, T. & Venter de Villiers, M. (2019). The Impact of Mobile Banking on the Adoption of Banking Products and Services in South Africa, using the Technology Acceptance Model. Journal of Business & Retail Management Research. 13(3):93-103. 
  • Vredeveld, A.J. & Coulter, R.A. (2019). Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America. Journal of the Academy of Marketing Science. 47:274-290.
  • Strizhakova, Y. & Coulter, R.A. (2019). Spatial distance construal perspectives on cause-related marketing: The importance of nationalism in Russia. Journal of International Marketing. 27(1):38-55.
  • Andrews, L., Zuniga, A.C., Bianchi, C., Wiese, M. & Hasan, S. (2019). Segmenting brands’ social network sites (SNS) consumers: A four country study. Journal of International Consumer Marketing. 31(1):22-38.
  • Wiese, M. & Akareem, H.S. (2019). Friends with benefits: Can firms benefit from consumers’ sense of community in brand Facebook pages? European Business Review. 31(6):947-969. 
  • Mashwama, V.C., Chiliya, N. & Chuchu, T. (2019). Destination Image of Swaziland: Perceptions of Local and International Tourists. e-Review of Tourism Research. 16(4):271-293.
  • Nkonko, K., Chiliya, N., Chuchu, T. & Ndoro, T.T.R. (2019). An Investigation into the Factors Influencing the Purchase Intentions of Smart Wearable Technology by Students. International Journal of Interactive Mobile Technologies. 13(5):15-29.
  • Maziriri, E.T., Chuchu, T. & Madinga, W. (2019). Navigating on the Antecedents that Influence Store Patronage, Apparel Purchase Decision and Store Attachment Among the Generation Y Cohort. The Retail and Marketing Review. 15(1):39-56. 
  • Douglas, A., Wessels, J.A., Pope, J., Morrison-Saunders, A. & Hughes, M. (2019). Measuring Kruger visitors’ place attachment to specific Camps. KOEDOE. 61(1):a1559.
  • Sefora, I., Chuchu, T., Chiliya, N. & Ndoro, T.T.R. (2019). An investigation of young consumers' perceptions toward the adoption of electric cars. African Journal of Business and Economic Research. 14(2):107-126.
  • Matlakala, M., Chiliya, N., Chuchu, T. & Ndoro, T.T.R. (2019). An Empirical Study on the Predictors of the Perceived Quality of Learning at Institutions of Higher Education: 2D Model Approach. International Journal of Emerging Technologies in Learning. 14(15):67-77.
  • Pope, J., Wessels, J.A., Douglas, A., Hughes, M & Morrison-Saunders, A. (2019). The potential contribution of environmental impact assessment (EIA) to responsible tourism: The case of the Kruger National Park. Tourism Management Perspectives. 32(October):1-14.
  • Chuchu, T., Chiliya, N. & Chinomona, R. (2019). Investigating the Impact of Destination Image on Travellers’ Intention to Revisit South Africa: A Case of International Tourists.  e-Review of Tourism Research. (16)6:567-587.
  • Demba, D., Chiliya, N., Chuchu T. & Ndoro, T.T.R. (2019). How User-Generated Content Advertising Influences Consumer Attitudes, Trust and Purchase Intention of Products and Services. Communicare: Journal of Communications Sciences in Southern Africa. 38(1):136 –149.  
  • Chuchu, T. (2019). Data on the relationship between traveller perceived value and traveller intention to revisit a destination. Data in brief. 26(October):1-6.
  • Virima, M., Sandada M., Ndoro, T.T.R. & Chuchu, T. (2019). The impact of service quality drivers on customer satisfaction in internet provision services of Zimbabwe. Journal of Business & Retail Management Research. 14(1):98-105.
  • Chininga, T., Rungani, E., Chiliya, N., Chuchu, T. (2019). Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student’s Perspective. Romanian Journal of Communication and Public Relations. 21(2):7-21.
  • Maziriri, E.T., Chuchu, T., & Madinga, N.W. (2019). Antecedents of psychological well-being among workers within SMEs in the Gauteng Province, South Africa. SA Journal of Industrial Psychology. 45(0)a1691:1-13.
  • Maziriri, E.T., Chuchu, T., & Madinga, N.W. (2019). Key Drivers that Influence Store Choice in the Contemporary Gauteng Apparel Retail Market. Journal of Contemporary Management. 16(2):201-233.
  • Du Preez, E.A. (2019). The contribution of geological features to visitor experiences: comparison between two geotourism attractions in South Africa. Geojournal of Tourism and Geosites. 26(3):1006-1020.
  • Stiehler, B.E. & Jordaan, Y. (2019). Profiling South African female consumers' involvement in skincare and colour cosmetics. The Retail and Marketing Review. 15(2):65-76.
  • Qomfo, S. Chiliya, N., Chuchu, T., Maziriri, E.T., Ndoro, T.T.R. (2019). Perceptions of the effectiveness of Twitter as a crowdfunding communication tool for raising university fees. Communitas. 24(1): 1-17.
  • Douglas, A., Mostert, P.G. & Slabbert, L. (2019). Identifying the Marketing Channels that Will Attract Millenials to National Parks. e-Review of Tourism Research (eRTR). 17(2):140-156.
2018
  • Mostert P.G & Luttig, T. (2018). Relationship intention and service quality as combined competitive strategy. International Journal of Management and Enterprise Development. 17(1):76-92.
  • Van der Westhuizen (Kruger), L. (2018). Brand loyalty: Exploring self-brand connection and brand experience, Journal of Product and Brand Management. 27(4):172-184.
  • Isaacson, J.I., Jordaan, Y. and Van Heerden, G. (2018). The relationship between individual-level culture and consumer decision-making styles through consumer involvement. Journal of Retailing and Consumer Services. 41:112-120.
  • Humbani. M & Wiese, M. (2018). A Cashless Society for All: Determining Consumers’ Readiness to Adopt Mobile Payment Services, Journal of African Business. 19(3):409-429.
  • Maree, T. (2018). LinkedIn users' self-brand congruence, attitudes and social media use integration. Communicatio. 3-4:95-113.
  • Douglas, A., Lubbe, B.A. & van Rooyen, A. (2018). Business travellers’ use of mobile travel applications: a generational analysis. Information Technology and Tourism. 18:113-132.
  • Kuhn, S. & Mostert. P.G. (2018). Relationship intention and relationship quality as predictors of clothing retail customers' loyalty. The International Review of Retail, Distribution and Consumer Research. 28(2):206-230.
  • Douglas, A., Lubbe, B. & van Rooyen, A. (2018). Profiling business travellers who use mobile travel applications. eReview for Tourism Research. 15(2):114-135.
  • Sanne, P.N.C. & Wiese, M. (2018). The theory of planned behavior and user engagement applied to Facebook advertising. South African Journal of Information Management. 20(1):a915.
  • Mostert, P.G., Steyn, T.F.J. & Bautista, R.A.(Jr). (2018). Relationship intention and length of customer-firm relationships in two emerging markets. Services Marketing Quarterly. 39(3):175-192.
  • Humbani, M. & Jordaan, Y. (2018). Factors that predict attitudinal grouping towards SMS advertising. International Journal of Interactive Mobile Technologies. 12(5):97-111.
  • Jacinto, F.O.C. & Du Preez, E.A. (2018). The role of small and medium enterprises in development of tourism in a post-war context: the case of Angola. EuroEconomica. 37(1):149-163.
  • Newmeyer, C.E., Venkatesh, R., Ruth, J.A. & Chatterjee, R. (2018). A Typology of Brand Alliances and Consumer Awareness of Brand Alliance Integration. Marketing Letters. 29(3):275-289
  • Jordaan, Y. & Neale, A. (2018). Expectations and intentions to support socially responsible behaviour of organisations. International journal of Management and Applied Science. 4(7):15-17.
  • Ndoro, T.T.R., Louw, L. & Kanyangale, M. (2018). Communication channels in the host community market adopted by Chinese immigrant entrepreneurs. Acta Commercii. 18(1):1-9.
  • Zimuto, C., Sandada, M., Chuchu, T. & Ndoro, T.T.R. (2018). The impact of environmental turbulence on product innovation in small to medium enterprises in Harare, Zimbabwe. Journal of Economics and Behavioural Studies. 10(6A):56-63.
2017
  • Jordaan, AC & Jordaan, Y. (2017). Facilitating trade to enhance cross-border flow of goods and information. Africagrowth Agenda, Vol 14(3):4-7.
  • Drotsky, G.A.P. & Wiese, M.  (2017). Business actions of exhibitors at trade shows:  Implications for sales versus non-sales staff and type of trade show.  The Retail and Marketing Review. Vol 13 (2); 28-39
  • Tamaddoni, A, Stakhovych, S & Ewing, M. (2017). The impact of personalised incentives on the profitability of customer retention campaigns. Journal of Marketing Management, Vol 33, No. 5–6:327–347.
    https://doi.org/10.1080/0267257X.2017.1295094
  • Mostert, P.G., Steyn, T.F.J. & Mentz, R. (2017). Relationship intention and customer satisfaction as predictors of South African SMEs’ loyalty towards a risk financier. Journal of Global Business and Technology, Vol 13(1):11-24.
  • Wiese, M, Van Heerden, G & Maree, T. (2017). Dynamite in small packages: The Engaged Elite as a Facebook emerging niche market. The African Journal of Information Systems, 9(1):37-61.
  • Jordaan, Y & Van Heerden, G. (2017). Online privacy-related predictors of Facebook usage intensity. Computers in Human Behaviour Journal, 70:90-96.
  • Maree, T. (2017). The social media use integration scale towards reliability and validity. The International Journal of Human-Computer Interaction, 33(12):963-972.
  • Wiese, M & Du Plessis, G. (2017). Emerging technologies: e-textbooks, one piece of the puzzle. Africa Education Review, 14(2):15-36.
  • Andrews, L, Bianchi, C, Wiese, M & Hasan F. (2017). Consumer intentions to engage in s-commerce: a cross-national study. Journal of Marketing Management, 33(5-6):464-494.
  • Jordaan, Y & Ndhlovu, T. (2017). The role of demographics and Facebook activities in users’ concerns about online privacy. Journal of Contemporary Management, 14:940-962.
  • Humbani, M & Wiese, M. (2017). Cashesless society for all: Determinants of consumers; readiness to adopt mobile payment services. Journal of African Business, 19(1):1522-8916.
2016
  • Pelser, C. & Mostert, PG. (2016). Relationship intention and customer satisfaction as predictors of customer loyalty in the wholesale and retail training industry. Southern African Business Review, 20(1):29-50.
  • Kruger, L. (2016).  Personality dimensions and service failure severity:  A cross-sectional study in the cellular industry. Southern African Business Review, 20(1):159-182.
  • Le Roux, I & Maree, T. (2016). Motivation, engagement, attitudes and buying intent of female Facebook users. Acta Commercii, 16(1):1-11.
  • Van der Merwe, K., More, TP & Kotzé, T. (2016). Companian animal attachment and guardian behaviors. Society & Animals, 24(5):486-506.
  • Kotze, T, Anderson, O & Summerfield, K. (2016). Technophobia: Gender differences in the adoption of high-technology consumer products. South African Journal of Business Management, 47(1):21-28. 
  • Van Der Merwe, K & Maree, T. (2016). The behavioural intentions of speciality coffee consumers in South Africa.  International Journal of Consumer Studies, 40(1):501-508.
  • Mashaba, N & Wiese, M. (2016).  Black middle class township shoppers: a shopper typology.  International Review of Retail, Distribution and Consumer Research, 26(1):35-54.
  • Wiese, M. (2016). Ensuring satisfied, committed shoppers – store variety or entertainment?  The Retail and Marketing Review, 12(1):54-69.
  • Kruger, L & Mostert, PG. (2016). The influence of relationship intention and population group on South African cell phone users’ positive attitude towards complaining. The Retail and Marketing Review, 12(1):19-32.
  • Maree, T & Jordaan, Y. (2016). Rainbow Nation, Rainbow Advertising?  "Racial diversity of female portrayals in South African television commercials. Gender and Behaviour, 14(2):6814-6825.
  • Kuhn, S and Mostert, PG.  (2016). Relationship intention as a predictor of clothing retail customers' satisfaction, trust, commitment and relationship quality.  Management Dynamics, 25(1):16-33.
  • Wiese, M. & Du Plessis, G. (2016). Emerging technologies: E-textbooks, one piece of the puzzle. African Education Review, 14(2):15-36.
  • Wiese, M & Kruger, LM. (2016). Parental influence on consumer and purchase behaviour of Generation Y. Journal of Family Ecology and Consumer Sciences, 44(1):21-31.
  • Mostert, PG, Petzer, DJ & Weideman, A. (2016). The interrelationships between customer satisfaction, brand loyalty and relationship intentions of Generation Y consumers towards smart phone brands. South African Journal of Business Management, 47(3):25-34.
2015
  • Wiese, M & Du Plessis, GM. (2015). The battle of the e-textbook: Libraries' role in facilitating student acceptance and use of e-textbooks.  South African Journal of Library and Information Sciences, 80(2):17-26.
  • Nel, D. (2015). The role of region in global brand value growth by industry and brand: A multilevel analysis. Management Dynamics, 24(1):11-25.
  • Makhitha, KM, Wiese, M & Van Heerden, G. (2015). Informing craft producers in South Africa: Improving visibility and product availability through market communication. Communicare, 33(2):1-24.
  • Mackay, N., Mostert, PG & Petzer, DJ. (2015). The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African insurance industry. Retail and Marketing Review, 11(1):44-60.
  • Spies, H & Mostert, PG. (2015). Exploring relationship intention and the duration of customer support in the South African banking industry. Journal of Contemporary Management, 12:473-495.
  • Humbani, M, Kotze, T & Jordaan, Y. (2015). Predictors of consumer attitudes towards sms advertisement. Management Dynamics, 24(2):2-19.
  • Jordaan, Y. (2015). Public awareness and concerns relating to the Protection of Personal Information Act. African. Journal of Public Affairs, 8 (2):1-12.
  • Humbani, M & Jordaan, Y. (2015). The role played by gender, household income and age in factors contributing to consumers' attitudes towards short message service advertisements. Communicare, 34(1):27-48.
  • Kruger, L, Mostert, PG & De Beer, L. (2015). Covariance of cell phone users’ relationship intentions, perceptions of service recovery and satisfaction following service recovery. South African Journal of Economic and Management Sciences, 18(4):608-628.
2014
  • Jordaan, Y, Van Heerden, G & Jordaan, AC. (2014). A second-best solution to higher education challenges. South African Journal of Higher Education, 28(4):1269-1282.
  • Jordaan, Y & Du Plessis, GM. (2014). Motivators to visit the National Zoological Gardens of South Africa. African Journal of Hospitality, Tourism and Leisure, 13(1):1-13.
  • Makitha, KM, Van Heerden, G & Wiese, M. (2014). Craft retailers’ suppliers selection criteria – A Key to Market Access. Journal of Contemporary Management, 11:1-24.
  • Lilford, N, Vigar-Ellis, D, and Nel, D. (2014). Big five personality traits and financial salesperson performance: An application of Chernoff faces.  Journal of Financial Services Marketing, 19(2):146-154.
  • Wiese, M, Lauer, J, Samuels, J and Pantiaz, G. (2014). Social networking experiences on Facebook: a survey of gender differences among students. Acta Commercii, 14(1):1-7.
  • Maree, T. (2014). Through the looking-glass: Exploring the wonderland of ‘other’ female portrayals in advertising. Communicatio, 40(2):113-136.
  • Coetzee, CA, Maree, T and Van Heerden, CH. (2014). The marketing of an unsought service through an unobtrusive medium:  a content analysis of the websites of funeral homes of members of the NFDA of SA. Communicare, 33(1):35-56.
  • Mhlanga, S & Kotzé, TG. (2014). Information search, alternatives evaluation and coping mechanisms of functionally illiterate consumers in retail settings: A developing economy context. Journal of African Business, 15(2):136-149.
Published by Nonkululeko Kubeka Moyo

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