Posted on August 31, 2018
Emeritus Prof Ernie Heath, together with Prof Melville Saayman from North-West University, were the first-ever recipients of the Tourism Educators South Africa (TESA) Lifetime Award at the 7th Biennial International Tourism Studies Association (ITSA) & 2nd Tourism Educators South Africa...
Posted on August 31, 2018
Mr Andy Rice, a well-known branding and advertising expert, recently presented a guest lecture on creativity to the third-year Marketing Management Practical Project class.
Posted on August 31, 2018
With 2018 nearing an end, the Honours Marketing Management students are beginning to ponder what their next move will be and where will they be in the coming year.
Posted on August 31, 2018
During the month of August, the University of Pretoria’s 2018 BCom Honours in Marketing Management students presented solutions to a panel consisting of four representatives from Consulta and two lecturers. Consulta is a leading customer experience consulting and market research firm in...
Posted on August 24, 2018
The national commemoration of Women’s Month offers an opportunity to not only pay homage to the women who took to the streets in 1956 to march against the unjust pass laws of the day, but also to celebrate a new generation of women who have taken the baton forward and are making a...
Posted on August 22, 2018
The Marketing Management honours programme is designed to prepare students for the world of work.
Posted on August 17, 2018
The Department of Marketing Management and Coca-Cola launched the 2018 second-year practical student project at the beginning of August.
Posted on August 08, 2018
One of the highlights of the third-year UP-Bridgestone marketing project is the Bridgestone factory tour.
Posted on August 07, 2018
“Good luck guys, your presentation will be great!” This was the sound of BEM 356 students encouraging each other before presenting the first deliverable of their third-year marketing project to a panel of representatives from Bridgestone and Supa Quick.
Posted on July 25, 2018
Italtile provided the Strategic Marketing Management honours students with a practical marketing challenge that served as their exam project. Students had to develop a promotional strategy for Italtile with the goal of increasing the footfall in showrooms in general, but specifically to increase...
Posted on July 17, 2018
Italtile, global retailer of tiles, sanitaryware and related products, partnered with the Department of Marketing Management to provide the third-year BCom Marketing Management students with an opportunity to gain hands-on sales experience in the Personal Selling and Account Management module.
Posted on July 17, 2018
As Jamie Notter once said, “Innovation is change that unlocks new value”, and what better place to get inspired than the Madex expo.
Posted on July 16, 2018
On Wednesday evening, 6 June 2018, the annual EMS Faculty Awards Function was hosted to honour and celebrate the research and teaching achievements of the Faculty of Economic and Management Sciences’ staff members.
Posted on June 21, 2018
Dr Michael Humbani received his PhD degree at the Autumn graduation ceremony of the University of Pretoria on 2 May 2018.
Posted on June 21, 2018
Academic staff in the Faculty of Economic and Management Sciences were honoured for the excellence they achieved in teaching and learning, as well as research, at the prestigious annual EMS Awards Function, which was held on 6 June 2018.
Posted on June 19, 2018
In partnership with Italtile (leaders in the retail of premium quality porcelain & ceramic tiles, sanitary ware, taps, bathroom furniture and accessories), the BCom Marketing 3rd year students at the University of Pretoria had an opportunity to gain hands-on sales experience at...
Posted on June 15, 2018
Mrs Le-André Sheldon graduated with a BAdmin in Public Management (Option: Public Administration) degree on 7 May 2018. Mrs Sheldon, an administrative staff member in the Department of Marketing Management, juggled many balls, being a wife, a mom, an employee and a student, to successfully...
Posted on June 14, 2018
The Marketing Management honours students were tasked to create awareness among UP students about the Hatfield City Improvement District (Hatfield CID) and the services it offers.
Posted on June 08, 2018
On 8 May 2018, the third-year Marketing Management students received a visit from Mr Johan Kleynhans for a guest lecture on strategic issues to consider when writing marketing communication plans. As part of the students’ practical project, they have to develop a marketing communication...
Posted on June 08, 2018
Ms Nomonde Gama, an entrepreneur, strategic thinker and challenger who is passionate about building brands, addressed the third-year Marketing Management students on 15 May 2018 on the importance of segmentation, targeting and positioning. Her presentation provided valuable food for thought that...
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