Recent Research by doctoral students

As part of an effort to produce research that has a noticeable impact on the development of marketing, the Department of Marketing Management is directing its academic efforts on improving both marketing theory and, in turn, marketing practice. Our doctoral degree students are actively involved in research and their work adds to the existing body of knowledge through the research conducted during the fulfilment of their doctoral degrees. Below are some excerpts from the research conducted by our marketing doctoral students.

Titles	Author
Establishing the antecedents and outcomes of service climate (2021)	Dr Theuns Kotzé
An investigation into consumer brand engagement: Scale refinement, drivers and outcomes (2021)	Dr Thinkwell Ndhlovu
Exploring online engagement within Facebook brand communities (2020)	Dr Danita van Heerden
The role of gender in brand anthropomorphism of brand spokes-characters (2020)	Dr Jade Verbeek
Astro Tourism as a catalyst for rural route development (2019)	Dr Laeticia Jacobs
Establishing the antecedents and outcomes of value creation in business banking (2019)	Dr Mariëtte Zietsman
Consumers' adoption and continuance intention to use mobile payment applications (2018)	Dr Michael Humbani
Consumer decision-making, culture and the role of consumer involvement (2017)	Dr Jeffrey Ian Isaacson
The role of the sales process at trade shows (2016)	Dr Gert Antonie Petrus Drotsky
A comparison between switching intention and switching behaviour in the South African mobile telecommunications industry (2015)	Dr Michelle van der Merwe
Craft Retailers (2014)	Dr Mercy Makhitha
The Black Diamond (2014)	Dr Annemarie Breytenbach
Should banks invest money into CRM? (2013)	Dr Petrus Benjamin Wiese