Posted on March 06, 2023
Personal and professional development are areas that professionals need to take ownership of and prioritise for themselves. This is important for individuals in the work place, whether as an owner of a business or an employee. The Marketing in Practice (BEM 783) module in the Marketing...
Posted on February 15, 2023
The University of Pretoria’s Department of Marketing Management lecturer, Mafanedza Makumbi, shared his views on SABC tv on South African Tourism's proposed sponsorship deal with the English Premier League side, Tottenham Hotspur.
Posted on February 06, 2023
Four top BCom Honours (Tourism Management) students at the University of Pretoria took off to Dubai in January to partake in a Future Leaders Challenge, which focused on advancing the tourism and hospitality industry in the Middle East and Africa.
Posted on December 19, 2022
As part of a social responsibility project, UP’s Marketing Management honours students were tasked with creating a digital marketing strategy for BackaBuddy, the South African crowdfunding platform that assists individuals to raise funds for causes they are passionate about.
Posted on December 15, 2022
The BCom Honours Marketing Management class of 2022 had the opportunity to work alongside Veldskoen on a unique and exciting project to launch a new type of female shoe for the brand. Veldskoen entered the market in 2016, when Nick Dreyer and Ross Zondagh decided to step it up and make the...
Posted on December 13, 2022
Marketing and Tourism honours students in the UP Department of Marketing Management were recently exposed to research workshops to assist them in improving their writing skills. The sessions are a long-term commitment to capacity development for the postgraduate students, geared at preparing them...
Posted on December 02, 2022
Prof Yolanda Jordaan, Head of the Department of Marketing Management, was honoured at the recently held University of Pretoria Academic Achiever Awards for her National Research Foundation re-rating.
Posted on November 30, 2022
On Tuesday evening, 8 November 2022, the annual EMS Faculty Awards function honoured and celebrated the 2021 achievements of the Faculty of Economic and Management Sciences’ staff members. No less than five staff members of the Department of Marketing Management were nominated for the awards.
Posted on November 28, 2022
BCom Marketing honours students got the opportunity to work with Nativa an industry partner and leader in the consumer health and wellness industry for their 2022 final exam challenge for the Strategic Marketing (SBB781) module. The company’s purpose is enriching lives by delivering trusted...
Posted on November 22, 2022
The University of Pretoria’s Department of Marketing Management collaborated with Adcock Ingram’s Epi-max brand in a practical project for the BCom Marketing Management second-year students to develop an integrated brand communication plan to increase the awareness of Epi-max Man...
Posted on November 20, 2022
This year the BCom Marketing Management honours students were provided with the opportunity of working on a client challenge with One Co. The brief was to develop an experiential in-store/awareness campaign to help increase store traffic, that will ultimately lead to an increase in sales for both...
Posted on November 18, 2022
The Department of Marketing Management recently hosted Professor Charles Ray Taylor, who is listed as one of the top two percent of marketing scholars in the world
Posted on November 18, 2022
Marketing students recently developed an innovative and actionable integrated marketing communication campaign to entrench the EMS mission in the minds of the Faculty’s staff, students and alumni.
Posted on November 18, 2022
Academics in the Faculty of Economic and Management Sciences were recently honoured at the annual EMS awards ceremony, which recognises excellence in teaching and learning, research and media engagements.
Posted on November 18, 2022
The Marketing Management honours Class of 2022 recently worked with Hoedspruit Elephant Rehabilitation and Development (HERD) Trust for their Marketing of Services module exam.
Posted on October 24, 2022
In an effort to embark on the novel marketing platform TikTok, the team at Italtile turned to the BCom Marketing Management honours students at the University of Pretoria to create a TikTok video focused on the Italtile brand.
Posted on October 20, 2022
Representatives from the UP Department of Marketing Management recently presented their research at the 33rd Annual Conference for the Southern Africa Institute for Management Scientists.
Posted on October 04, 2022
The Department of Marketing Management in the Faculty of Economic and Management Sciences (EMS) at the University of Pretoria (UP) has recently established the Chair in Customer Experience Management – occupied by Professor Adré Schreuder. The Chair, which is the first of its kind in...
Posted on September 20, 2022
The Marketing Management Honours Class of 2022 recently partnered with Prof Adré Schreuder for a practical project involving Alumo Energy, an alternative energy solution company that provides industry-leading energy-saving solutions to the residential market.
Posted on September 20, 2022
The Department of Marketing Management has collaborated with Italtile for the fifth consecutive year to provide students with hands-on sales experience in the Personal Selling and Account Management module.
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