Posted on June 27, 2024
Forty alumni from the Faculty of Economic and Management Sciences were honoured during the EMS Dean’s List ceremony. This annual event is hosted to celebrate the achievements of students who have maintained a high level of academic performance throughout their studies.
Posted on June 24, 2024
The Department of Marketing Management hosted its annual prize-giving event, which honoured the top students for their achievements and hard work throughout their academic careers.
Posted on June 12, 2024
A team of UP honours students in Tourism Management took the first spot in the inaugural Future Leaders Challenge (FLC) South Africa. The FLC is an initiative launched in 2023 with a vision to empower, elevate, and educate future leaders within the tourism and hospitality industry.
Posted on June 06, 2024
Marketing Management honours students embraced the challenge to design an integrated marketing campaign to create awareness for UP's Sports, Exercise, Medical, and Lifestyle Institute (SEMLI) and dispel the misconception that SEMLI caters exclusively to high-performance athletes.
Posted on May 27, 2024
UP Marketing Management honours students gained invaluable insights into effective digital marketing strategies and the dynamic fields of SEO and Google Ads from Google Premier Partner iLEAD et al.
Posted on May 22, 2024
The BCom Honours in Marketing Management Class of 2024 developed a social media marketing campaign, creating awareness among engineering students for SIMTEQ Engineering and its simulation technology.
Posted on May 08, 2024
Tandi Potgieter, an expert in the social media and influencer marketing sector in South Africa, presented a guest lecture to the Marketing Management honours students at the University of Pretoria.
Posted on April 24, 2024
Duané Kitching (24), a Junior Marketer at UP & recent Master of Commerce in Marketing Management graduate, scored her latest academic success with a research study focused on Nando's tongue-in-cheek adverts related to loadshedding.
Posted on April 22, 2024
Prof Yolanda Jordaan recently visited Michigan State University in the USA as a home mentor for Dr Rejoice Mamina-Tobias who is currently spending 11 months at MSU as part of the African Futures Research Leadership programme at MSU.
Posted on April 18, 2024
“The key to social media marketing is accepting new trends and being at ease with change. It's important to be adaptable, since what's fashionable now might not be so tomorrow," says Munaka Muthambi graduating with a BCom Marketing Management (Hon) degree from UP.
Posted on April 05, 2024
The Marketing and Tourism honours class of 2024 started the year determined to push the research agenda aggressively. To kickstart their research journey, Dr Michael Humbani, a senior lecturer in the Department of Marketing Management, organised a highly interactive session with the departmental...
Posted on March 20, 2024
The BCom Honours in Marketing Management programme launched with much excitement as the 2024 cohort prepared to embark on this new chapter in their academic careers.
Posted on February 19, 2024
In January 2024, the top honours students in Tourism Management from the University of Pretoria participated in the second edition of the Middle East and Africa Future Leaders Challenge. The live event finals of the challenge took place from 23 to 26 January 2024 in Dubai, hosted by the Emirates...
Posted on February 16, 2024
Dr Bianca Frost, a lecturer in the Department of Marketing Management, was honoured to receive the Stephan and Pierre Viljoen Award, which enabled her to participate in the 7 Experience Summit 2023.
Posted on February 07, 2024
Dr Tinashe Ndoro, Senior Lecturer in UP’s Department of Marketing Management, recently embarked on an educational visit to create and strengthen partnerships with Michigan State University staff and discuss opportunities for long-term collaboration.
Posted on December 21, 2023
The BCom Honours (Marketing Management) Class of 2023 was presented with a rather unusual assignment by the Department of Institutional Advancement (DIA) at the University of Pretoria (UP). The DIA is responsible for the overall management of UP’s strategic marketing, advertising, and...
Posted on December 20, 2023
Prof Adré Schreuder, who holds the Chair in Customer Experience Management (the first of its kind in Africa), approached the BCom Honours (Marketing Management) class to assist with developing personas and customer journey maps for prospective BCom (Marketing Management) undergraduate and...
Posted on December 19, 2023
Four BCom Honours (Marketing Management) students from the University of Pretoria (UP) embarked on a life-changing three-month student exchange programme to Jönköping University (JU) in Sweden, ending in October 2023. Anij Nagar, Joshua Bruyns, Sharlé Smit, and Rochelle van den Berg were...
Posted on December 18, 2023
The Marketing of Services module exam project for the 2023 BCom Honours (Marketing Management) class entailed creating awareness of Plantland Garden Centre's online nursery and growing its online brand community.
Posted on December 12, 2023
For the second year running, UP’s Department of Marketing Management partnered with Adcock Ingram’s Epimax brand in a practical project for the BCom Marketing Management second-year students.
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