Make Today Matter – the UP Way
Posted on December 21, 2023
The BCom Honours (Marketing Management) Class of 2023 was presented with a rather unusual assignment by the Department of Institutional Advancement (DIA) at the University of Pretoria (UP). The DIA is responsible for the overall management of UP’s strategic marketing, advertising, and...
Using customer experience to better understand prospective students
Posted on December 20, 2023
Prof Adré Schreuder, who holds the Chair in Customer Experience Management (the first of its kind in Africa), approached the BCom Honours (Marketing Management) class to assist with developing personas and customer journey maps for prospective BCom (Marketing Management) undergraduate and...
Marketing Management students visit Jönköping University in Sweden
Posted on December 19, 2023
Four BCom Honours (Marketing Management) students from the University of Pretoria (UP) embarked on a life-changing three-month student exchange programme to Jönköping University (JU) in Sweden, ending in October 2023. Anij Nagar, Joshua Bruyns, Sharlé Smit, and Rochelle van den Berg were...
Marketing honours students get ‘green fingers’ with Plantland project
Posted on December 18, 2023
The Marketing of Services module exam project for the 2023 BCom Honours (Marketing Management) class entailed creating awareness of Plantland Garden Centre's online nursery and growing its online brand community.
UP Marketing students and Epimax: A bonding experience
Posted on December 12, 2023
For the second year running, UP’s Department of Marketing Management partnered with Adcock Ingram’s Epimax brand in a practical project for the BCom Marketing Management second-year students.
Marketing students unleash creative IMC strategies for Bioplus energy drink
Posted on November 27, 2023
Third-year BCom Marketing Management students were recently given the challenge to launch Bioplus energy drinks and increase sales by developing an Integrated Marketing Communication (IMC) strategy around the Bioplus energy drink brand persona of “own your vibe”.
Department of Marketing Management well represented at EMS Research Day
Posted on November 23, 2023
The first Faculty of Economic and Management Sciences (EMS) Research Day hosted on 8 September 2023, enabled invited postgraduate students to share their research by means of poster presentations.
Marketing lecturers share and gain expertise in Sweden
Posted on November 03, 2023
The Department of Marketing Management's Dr Tinashe Ndoro and Dr Jade Verbeek visited Jönköping University in Sweden. The visit was made possible by the Erasmus+ funding programme, which fosters academic exchange between Jönköping University (JU) and the University of Pretoria.
Marketing honours students help Wollies with digital marketing strategies: A tail of community engagement
Posted on October 06, 2023
Community engagement is a powerful learning tool that enriches the educational experience and thus forms a significant component of the Marketing Management honours degree programme offered at UP. In the Marketing in Practice Module, students are provided with opportunities to partake in...
Outstanding academics shine at EMS Awards
Posted on October 04, 2023
The Faculty of Economic and Management Sciences (EMS) recently hosted its annual EMS Awards to celebrate the excellence of outstanding academic staff.
The awards, which were held at the EMS Research Hub on the Hatfield Campus, honoured the academic excellence of staff in three categories, namely...
Marketing honours students unlock the art of user experience with industry experts
Posted on October 04, 2023
Marketing Management honours students recently expanded their learning journey into customer experience management, gaining insights into the significance of the role of effective user experience design in the customer journey mapping process.
Third-year BCom Marketing honours students learn to “Live Beautifully” with Italtile
Posted on August 28, 2023
The year 2023 marks the sixth anniversary of the Department of Marketing Management’s partnership with Italtile – leaders of premium quality porcelain and ceramic tiles, bathroom ware, sanitary ware, taps, sinks, and accessories. This ongoing partnership provides third-year BCom...
Marketing lecturers say ‘Ola’ to the Catholic University of Valencia
Posted on August 28, 2023
Dr Jade Verbeek and Dr Danita van Heerden, senior lecturers in the Department of Marketing Management, embarked on a significant scholarly visit to the Catholic University of Valencia (UCV) in Spain during July 2023. The visit formed part of the Erasmus+ Funding Programme between UCV and UP,...
UP Marketing lecturer adds expertise to retailing and consumer sciences conference in France
Posted on August 25, 2023
Dr Rejoice J. Tobias-Mamina, a senior lecturer from the Department of Marketing Management at UP, displayed her expertise and insights as she presented two thought-provoking papers at the Recent Advances in Retailing and Consumer Sciences (RARCS) Conference.
UP Marketing professor attends Research in Advertising Conference in France
Posted on August 18, 2023
Prof Tania Maree, Associate Professor in the Department of Marketing Management, presented a paper at the 21st International Conference on Research in Advertising (ICORIA) 2023, which was hosted in Bordeaux (France) from 29 June to 1 July by the INSEEC Grandé Ecole (Business School).
The Department of Marketing Management acknowledges its top achievers
Posted on July 31, 2023
The annual prize-giving for the top marketing students was held on 21 April 2023, directly after their graduation ceremony. The event, hosted by the Department of Marketing Management, was a celebration of academic excellence, to recognise the hard work and accomplishments of these exceptional...
The Italtile Foundation awards bursaries to Marketing Management students
Posted on July 24, 2023
The Department of Marketing Management at the University of Pretoria (UP) has a long-standing partnership with Italtile, where students in the Department completed practical work at different Italtile locations. Italtile, through its Italtile and Ceramcii Foundation recently extended a helping...
EMS staff run the ultimate human race
Posted on June 27, 2023
EMS staff members, Bianca Frost and Naomi Wilkinson were among more than 16 000 runners who participated in the 2023 Comrades Marathon in Kwazulu Natal in June. Both runners completed the 87.7km down run race successfully, putting their strength, grit and endurance to the test.
Booking the future with UP and Booking.com
Posted on June 12, 2023
Booking.com and the Department of Marketing Management at the University of Pretoria collaborated to present the Build-Your-Own-Business (BYOB) Masterclass series to accommodation establishment owners in and around Cape Town, Kruger National Park, and Johannesburg. The purpose of the masterclass...
Tourism Management lecturer and students jet off to Germany
Posted on May 08, 2023
Prof Elizabeth du Preez from the Division Tourism Management in the Department of Marketing Management visited Eberswalde University of Sustainable Development (HNE), Berlin, Germany, as a visiting scholar during the month of April 2023. The visit forms part of and Erasmus+ Funding Programme...