News

  • UP Marketing Honours students are Seriously Addicted to Mathematics

    Posted on April 16, 2019

    The BCom Honours in Marketing Management students at the University of Pretoria were tasked with developing a marketing campaign for a rapidly growing South African organisation called Seriously Addictive Mathematics (S.A.M).

  • Marketing students experience the value of access to information

    Posted on April 15, 2019

    A library training session was held for the BCom Honours in Marketing Management class of 2019 on 18 February, led by Mr Thulani Mahlangu, the Marketing Management Information Specialist in the Faculty of Economic and Management Sciences Library, to assist students towards the completion of the...

  • Exposing Marketing students to neuroscience and its impact on consumer behaviour

    Posted on April 15, 2019

    Ms Corli du Toit, a behavioural researcher working within a modern neuroscience laboratory known as the Market Insights and Neuro Discoveries (MI.ND) Lab, addressed the second-year Marketing Management students at the University of Pretoria on 4 March 2019. Ms Du Toit, a current PhD student...

  • CONSULTing the UP Marketing Honours class

    Posted on March 18, 2019

    The University of Pretoria’s BCom Honours Marketing Management class of 2019 were put to the test when they prepared for their first client presentation in their honours year. The presentations to Consulta tested the students’ research, analytical and problem-solving skills, as well...

  • Marketing student wins business trip to Italy with Italtile

    Posted on December 14, 2018

    The collaboration between the Department of Marketing Management and industry partners offers students the opportunity to put theory into practice and gain invaluable hands-on experience.

  • Stephan and Pierre Viljoen Award takes Marketing PhD student to Denmark

    Posted on December 05, 2018

    Mrs Jade Verbeek, lecturer and PhD student in the Department of Marketing Management, was the worthy student recipient of the 2018 Stephan and Pierre Viljoen Award to the value of R50 000.

  • Taxi drivers take lessons in manners

    Posted on November 30, 2018

    University, manufacturer join in helping educate those in the industry.

  • Marketing honours students get hungry for new ideas with Spur

    Posted on November 21, 2018

    The University of Pretoria’s 2018 BCom Marketing Management honours students were challenged to develop innovative marketing campaigns for a variety of target markets with the aim of increasing demand for the Illinois Spur in Hatfield, as part of the Marketing of Services module.

  • Marketing third-year students rewarded for their performance on practical project

    Posted on November 19, 2018

    The Department of Marketing Management at the University of Pretoria collaborated with Bridgestone South Africa (BSAF) on the Integrated Practical Project for a third consecutive year

  • UP Marketing Management graduate named one of the best in SA

    Posted on November 19, 2018

    BCom (Marketing Management) honours student Kerry van Zyl was recently named as one of the top students in South Africa in the GradStar Top 100 awards.

  • EMS students get ‘Ready for Work’

    Posted on November 19, 2018

    Five students in the Faculty of Economic and Management Sciences (EMS) have been selected as winners in the inaugural EMS Ready for Work Competition.

  • Top students recognised at the EMS Dean’s List Awards

    Posted on November 14, 2018

    Top performing students in the Faculty of Economic and Management Sciences were recently recognised during the annual EMS Dean’s List Awards function. The prestigious awards night is a highlight on the faculty calendar, as it honours both undergraduate and postgraduate students who have...

  • UP makes Business and Economics debut on THE subject ranking

    Posted on October 18, 2018

    The University of Pretoria has made its debut on the Times Higher Education (THE) World University Rankings by subject for Business and Economics, which incorporates the subject areas of business and management, accounting and finance as well as economics and econometrics. The recently released...

  • EMS top achievers honoured at Allan Gray awards function

    Posted on October 17, 2018

    Allan Gray, Africa's largest privately-owned investment management company, annually hosts an awards function to honour the top achievers in UP’s Faculty of Economic and Management Sciences.

  • Marketing Management students excel at Allan Gray top achievers function

    Posted on October 17, 2018

    Allan Gray hosted its annual top achievers function on Monday, 8 October 2018 at the University of Pretoria to commend the students in the Faculty of Economic and Management Sciences for their performance.

  • Marketing staff excels at 2018 SAIMS conference

    Posted on October 10, 2018

    The 2018 Southern African Institute for Management Scientists (SAIMS) conference was held at the Stellenbosch University during September, with the theme ‘Celebrating 30 years of research-inspired management advancement’.

  • Marketing honours students delight Eskom Finance Company

    Posted on October 01, 2018

    The University of Pretoria’s 2018 BCom Marketing Management honours students were challenged by their latest client, Eskom Finance Company (EFC), to develop an innovative marketing campaign using cost-effective marketing tools and methods to sell a mortgage loan to Eskom millennial employees.

  • Marketing students experience #smashthelabel

    Posted on September 28, 2018

    The second-year Marketing Management students recently attended a presentation on the Castle Lager #smashthelabel marketing campaign, which was launched officially in September 2018.

  • Marketing students learn about digital developments

    Posted on September 05, 2018

    ‘The future is digital’ was the theme of a recent lecture attended by third-year Marketing Management students. Mr Verushen Reddy, Director of Strategy and Digital Marketing at Promise Group, introduced the topic of digital marketing through a video displaying futuristic technology in...

  • Italtile rewards top UP Marketing students for their sales excellence

    Posted on September 05, 2018

    Italtile, leaders in the retail of premium quality porcelain and ceramic tiles, sanitary ware, taps, bathroom furniture and accessories, collaborated with the Department of Marketing Management in the first semester of 2018, to provide the third-year BCom Marketing Management students with an...

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