Research by master’s students

As part of an effort to produce research that has a noticeable impact on the development of marketing, the Department of Marketing Management is directing its academic efforts on improving both marketing theory and, in turn, marketing practice. Our master’s degree students are actively involved in research and their work adds to the existing body of knowledge through the research conducted during the fulfilment of their master’s degrees. Below are some excerpts from the research conducted by our marketing master’s students.

 
Titles and names
Author
     
Titles
 Author
 
(2021)
Francois Engelbrecht
 
(2021)
Tayla Jonker
 
(2021)
Russell Kampani  
(2021)

Valerie Mbulo
 
(2021)
Mihloti Modiba
 
(2021)
Karabo Mohasoa
 
(2021)
Monique Munday  
(2021)
Natalie Sithole
 
(2021)
Abigale Sprighton    You have my back; I have your back.
Corporate social responsibility

(2021)
Nerissa Stevens-Kings
 
(2021)
Luzelle van Niekerk  
(2021)
Valerie Van Wyk
 
(2020)
Zumae Barnard
  Lesley Benson
  Belinda Cant   Charlene Eksteen
  Tjeripo Hijarunguru   Roxanne Janse van Rensburg
  Fhatani Khoza   Tuscany Kitch
  Mahlatse Laka   Jared Miller
  Reece Mowatt   Deborah Rogers
 
(2020)
Kaela Sipula
 
Koketso Sithole
 
Megan van Schie
 
Wayne Wilson
 
(2019)
 
Vitowe Kaunda​  
(2019)
 
Shannon Collins
 
(2019)
 
Rebaona Moleki  
(2019)
Monic Venter
 
(2019)
Lerana van Niekerk
 
(2019)
Letšoba Selahle
 
(2019)

 

Keorepetse Moloabi 
 
(2019) 

 

Lott Chidawaya   
 
(2019)
Hugh Mupfunya
 
 
(2019)
Lynn Nyathogora Kareithi​
 
(2019)
 
Brett Vlok
 
(2019)
Euodia Botha
 
(2018)
Tebello May 
 
(2018)
Suzanne Blignaut
  Anthony Wingfield 
 
(2018)
Lerato Seopela
 
(2018)
 
Megan Capitani
 
(2018)
Scott Donaldson
 
(2018)
 
Batandwa Simelane
 
(2018)
Schalk van der Merwe
 
(2018)
 
Juanita Loots
 
(2018)
July Sekhoto​
 
(2017)
Kate Mmalebuso Ngobeni
 
(2017)
 
Navisha Naidoo
 
 
Amalia van Schalkwyk
 
 
 
(2017)
Annika Lange
 
 
(2017)
Cucu Mabunda
 
 
(2017)
Karla Rojas Garcia
 
(2017)
Buntu Quwe
     
 

Getting more engagement from your Facebook Fans

(2016)
Tyla Rogers
 

A recipe for (business) success

(2016)
Kobus Badenhorst
 

 

Experiential brand avoidance: a ticking time bomb?

(2016)
Sotira Petrou
 

 

“It’s not you, it’s me”: When brands and consumers don’t match

(2016)
Tiaan Naude
 

Are we the sum total of our purchases?

(2016)
Rina van Niekerk
 

What drives loyalty?

(2016)
Ruth Nalutongwe
 
(2016)
Nkosingiphile Cedric Shabangu
 
(2016)
Petra Sanne
 
 
(2016)
Lerusha Calecia Chetty
 

 

(2016)

 

Marilee Klopper
 

 

(2016)
Christelda Naidoo
 
 
 
(2016)
Daniel Moxham
 
 
 
 
(2016)
Johan Kruger
 
 
 
 
 
 
(2015)
Zwelethu Magodiele
 
 
 
(2015)
Lizette Lategan
and Melissa Eloff
 
 
 
(2015)
Michelle du Plessis and Robyn Baptiste
 
 
 
(2015)
Thalita Geldenhuys
and Charlene Leister
 
 
 
(2015)
Lezanne Sonntag
 
 
 
(2015)
 
Marlé van Sandwyk
 

 

 

(2015)
Faith Kasiyamhuru 
 

 

 

(2015)
Jack Kruger and
Eksteen Theron
 
 
 
(2015)
Thelma Roodt
 
 
 
 
(2015)
Corli du Toit and Welmarie Fourie
 
(2015)
Michael Colley,
Reagen Kok and
Thandeka Shozi
 
   
 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/george-pantazis.zp58302.jpg
George Pantazis

 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Staff/irene-le-roux.zp58220.jpg
Irene le Roux
 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/dawid-botha.zp58300.jpg
Dawid Botha

 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Staff/angela-neale.zp58212.jpg
Angela Neale
 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/kelly-summerfield.zp58280.jpg
Kelly Summerfield

 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/chanel-pelser.zp58230.jpg
  Chanel Pelser
 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/jade-samuels.zp58272.jpg
    Jade Samuels

 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/anton-koekemoer.zp58218.jpg
Anton Koekemoer
 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/adam-szpytko.zp58216.jpg
Adam Szpytko

 

 

 

(2013)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/michaelhumbani_w2.jpg
Michael Humbani
 

 

 

(2013)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/nontumashaba_w2.jpg
Nontu Mashaba

 

 

 

(2013)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/lizemaartens_wjpg.jpg
Lize Maartens
 

 

 

(2012)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_moniquedubruynw.jpegMonique de Bruyn

 

 

 

(2011)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/rentia-vd-walt.zp60135.jpg
Rentia Van der Walt
 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_natasjabrancaw.jpegNatasja Branca

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_lburrows_w.jpgLiesel Burrows
 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_kamadew3.pngKarim Amade

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_danitapotgieterw.jpgDanita Potgieter
 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_adrimeyerw.jpgAdri Meyer (van der Spuy)

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_lizreortonw2.jpgLizré Orton

 

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_marisagreylingw.jpg
Marisa Greyling

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_beatestiehlerw.jpg
Beate Stiehler
 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/kelsey-vd-merwe.zp58282.jpgKelsey van der Merwe

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/sisamhlangaw.jpgSisa Mhlanga

 

Published by Nonkululeko Kubeka Moyo

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