As part of an effort to produce research that has a noticeable impact on the development of marketing, the Department of Marketing Management is directing its academic efforts on improving both marketing theory and, in turn, marketing practice. Our master’s degree students are actively involved in research and their work adds to the existing body of knowledge through the research conducted during the fulfilment of their master’s degrees. Below are some excerpts from the research conducted by our marketing master’s students.
Titles and names
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Author
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Titles
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Author
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(2023)
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Henrietta Amofa
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(2023)
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Kudzai Chipangura
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(2023)
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Nobuhle Dashe
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(2023)
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Sabrina Dias
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(2023)
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Tarah Ferreira
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(2023)
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Relebohile Jiyane
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(2023)
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Duané Kitching |
(2023)
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Kiara Louw | |
(2023)
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Owami Mkhize |
(2023)
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Kabelo Moila | |
(2023)
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Lizelle Nagel
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(2023)
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Lonwabo Njenga | |
(2023)
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Judith Phiri
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(2023)
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Mieke Pienaar
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(2023)
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Elizma van Zyl |
(2023)
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Linda Viljoen
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(2023)
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Marlie Viljoen
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|||
(2022)
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Amogelang Setlhalogile |
(2022)
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Nombeko Dube | |
(2022)
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Reolin Ramsamy
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(2022)
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Kival Dhavraj
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(2022)
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Cameron Sathiah |
(2022)
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Maralize Mulder | |
(2022)
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Helesha Moodley |
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(2022)
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Elka du Piesane
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(2022)
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Katherine Hugo | |||
(2021)
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Francois Engelbrecht
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(2021)
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Tayla Jonker
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(2021)
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Russell Kampani |
(2021)
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Valerie Mbulo |
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(2021)
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Mihloti Modiba
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(2021)
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Karabo Mohasoa |
(2021)
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Monique Munday |
(2021)
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Natalie Sithole | |
(2021)
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Abigale Sprighton | You have my back; I have your back. Corporate social responsibility (2021) |
Nerissa Stevens-Kings | |
(2021)
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Luzelle van Niekerk |
(2021)
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Valerie Van Wyk | |
(2020)
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Zumae Barnard
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Lesley Benson | ||
Belinda Cant | Charlene Eksteen | |||
Tjeripo Hijarunguru | Roxanne Janse van Rensburg | |||
Fhatani Khoza | Tuscany Kitch | |||
Mahlatse Laka | Jared Miller | |||
Reece Mowatt | Deborah Rogers | |||
(2020)
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Kaela Sipula
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Koketso Sithole
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Megan van Schie
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Wayne Wilson | ||
(2019)
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Vitowe Kaunda |
(2019)
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Shannon Collins | |
(2019)
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Rebaona Moleki |
(2019)
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Monic Venter | |
(2019)
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Lerana van Niekerk
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(2019)
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Letšoba Selahle | |
(2019)
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Keorepetse Moloabi
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(2019)
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Lott Chidawaya | |
(2019)
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Hugh Mupfunya
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(2019)
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Lynn Nyathogora Kareithi | |
(2019)
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Brett Vlok
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(2019)
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Euodia Botha
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(2018)
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Tebello May
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(2018)
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Suzanne Blignaut | |
Anthony Wingfield |
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(2018)
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Lerato Seopela | |
(2018)
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Megan Capitani
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(2018)
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Scott Donaldson
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(2018)
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Batandwa Simelane
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(2018)
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Schalk van der Merwe
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(2018)
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Juanita Loots
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(2018)
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July Sekhoto
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(2017)
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Kate Mmalebuso Ngobeni
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(2017)
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Navisha Naidoo
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Amalia van Schalkwyk
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(2017)
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Annika Lange
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(2017)
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Cucu Mabunda
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(2017)
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Karla Rojas Garcia
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(2017)
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Buntu Quwe
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|||
Getting more engagement from your Facebook Fans (2016)
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Tyla Rogers
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A recipe for (business) success (2016)
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Kobus Badenhorst
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Experiential brand avoidance: a ticking time bomb? (2016)
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Sotira Petrou
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“It’s not you, it’s me”: When brands and consumers don’t match (2016)
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Tiaan Naude
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Are we the sum total of our purchases? (2016)
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Rina van Niekerk
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(2016)
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Ruth Nalutongwe
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(2016)
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Nkosingiphile Cedric Shabangu
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(2016)
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Petra Sanne
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(2016)
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Lerusha Calecia Chetty
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(2016)
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Marilee Klopper
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(2016)
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Christelda Naidoo
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(2016)
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Daniel Moxham
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(2016)
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Johan Kruger
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(2015)
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Zwelethu Magodiele
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(2015)
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Lizette Lategan
and Melissa Eloff
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(2015)
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Michelle du Plessis and Robyn Baptiste
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Thalita Geldenhuys
and Charlene Leister
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(2015)
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Lezanne Sonntag
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(2015)
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Marlé van Sandwyk
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(2015)
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Faith Kasiyamhuru
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(2015)
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Jack Kruger and
Eksteen Theron
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(2015)
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Thelma Roodt
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(2015)
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Corli du Toit and Welmarie Fourie
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(2015)
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Michael Colley,
Reagen Kok and
Thandeka Shozi
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(2014)
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George Pantazis
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(2014)
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Irene le Roux
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(2014)
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Dawid Botha
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(2014)
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Angela Neale
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(2014)
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Kelly Summerfield
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(2014)
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Chanel Pelser
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(2014)
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Jade Samuels
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(2014)
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Anton Koekemoer
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(2014)
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Adam Szpytko
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(2013)
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Michael Humbani
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(2013)
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Nontu Mashaba
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(2013)
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Lize Maartens
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(2012)
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Monique de Bruyn
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(2011)
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Rentia Van der Walt
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(2011)
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Natasja Branca
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(2011)
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Liesel Burrows
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(2011)
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Karim Amade
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(2011)
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Danita Potgieter
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(2011)
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Adri Meyer (van der Spuy)
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(2011)
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Lizré Orton
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(2011)
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Marisa Greyling
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(2011)
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Beate Stiehler
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(2011)
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Kelsey van der Merwe
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(2011)
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Sisa Mhlanga
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