Research by master’s students

As part of an effort to produce research that has a noticeable impact on the development of marketing, the Department of Marketing Management is directing its academic efforts on improving both marketing theory and, in turn, marketing practice. Our master’s degree students are actively involved in research and their work adds to the existing body of knowledge through the research conducted during the fulfilment of their master’s degrees. Below are some excerpts from the research conducted by our marketing master’s students.

Titles and names
Author
     
Titles
 Author
(2018)
Tebello May 
 
(2018)
Suzanne Blignaut
Anthony Wingfield 
 
(2018)
Lerato Seopela
(2018)
Megan Capitani
 
(2018)
Scott Donaldson
(2018)
Batandwa Simelane
 
(2018)
Schalk van der Merwe
(2018)
Juanita Loots
 
(2018)
July Sekhoto​
(2017)
Kate Mmalebuso Ngobeni
 
(2017)
Navisha Naidoo
 
Amalia van Schalkwyk
 
 
 
(2017)
Annika Lange
 
 
 
(2017)
Cucu Mabunda
 
 
 
(2017)
Karla Rojas Garcia
 
 
(2017)
Buntu Quwe
     

 

 

(2016)
Tyla Rogers
 

 

 

(2016)
Kobus Badenhorst

 

 

(2016)
Sotira Petrou
 

 

 

(2016)
Tiaan Naude

 

 

(2016)
Rina van Niekerk
 

 

 

(2016)
Ruth Nalutongwe

 

 

(2016)
Nkosingiphile Cedric Shabangu
 

 

 

(2016)
Petra Sanne
 

 

 

(2016)
Lerusha Calecia Chetty
 

 

 

(2016)

 

Marilee Klopper

 

 

(2016)
Christelda Naidoo
 
 
 
(2016)
Daniel Moxham
 
 
 
(2016)
Johan Kruger
 
 
 
 
 
(2015)
Zwelethu Magodiele
 
 
 
(2015)
Lizette Lategan
and Melissa Eloff
 
 
(2015)
Michelle du Plessis and Robyn Baptiste
 
 
 
(2015)
Thalita Geldenhuys
and Charlene Leister
 
 
(2015)
Lezanne Sonntag
 
 
 
(2015)
 
Marlé van Sandwyk

 

 

(2015)
Faith Kasiyamhuru 
 

 

 

(2015)
Jack Kruger and
Eksteen Theron
 
 
(2015)
Thelma Roodt
 
 
 
 
(2015)
Corli du Toit and Welmarie Fourie
(2015)
Michael Colley,
Reagen Kok and
Thandeka Shozi
 
   

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/george-pantazis.zp58302.jpg
George Pantazis

 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Staff/irene-le-roux.zp58220.jpg
Irene le Roux

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/dawid-botha.zp58300.jpg
Dawid Botha

 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Staff/angela-neale.zp58212.jpg
Angela Neale

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/kelly-summerfield.zp58280.jpg
Kelly Summerfield

 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/chanel-pelser.zp58230.jpg
  Chanel Pelser

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/jade-samuels.zp58272.jpg
    Jade Samuels

 

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/anton-koekemoer.zp58218.jpg
Anton Koekemoer

 

 

(2014)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/adam-szpytko.zp58216.jpg
Adam Szpytko

 

 

 

(2013)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/michaelhumbani_w2.jpg
Michael Humbani

 

 

(2013)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/nontumashaba_w2.jpg
Nontu Mashaba

 

 

 

(2013)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/lizemaartens_wjpg.jpg
Lize Maartens

 

 

(2012)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_moniquedubruynw.jpegMonique de Bruyn

 

 

 

(2011)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/rentia-vd-walt.zp60135.jpg
Rentia Van der Walt

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_natasjabrancaw.jpegNatasja Branca

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_lburrows_w.jpgLiesel Burrows

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_kamadew3.pngKarim Amade

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_danitapotgieterw.jpgDanita Potgieter

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_adrimeyerw.jpgAdri Meyer (van der Spuy)

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_lizreortonw2.jpgLizré Orton

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_marisagreylingw.jpg
Marisa Greyling

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_beatestiehlerw.jpg
Beate Stiehler

 

 

(2011)
Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/kelsey-vd-merwe.zp58282.jpgKelsey van der Merwe

 

 

 

(2011)
Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/sisamhlangaw.jpgSisa Mhlanga

 

Last edited by Liesl Oosthuizen

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