As part of an effort to produce research that has a noticeable impact on the development of marketing, the Department of Marketing Management is directing its academic efforts on improving both marketing theory and, in turn, marketing practice. Our master’s degree students are actively involved in research and their work adds to the existing body of knowledge through the research conducted during the fulfilment of their master’s degrees. Below are some excerpts from the research conducted by our marketing master’s students.
Titles and names
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Author
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Titles
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Author
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(2021)
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(2021)
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(2021)
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(2021)
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(2021)
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(2021)
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(2021)
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(2021)
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(2021)
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You have my back; I have your back. Corporate social responsibility (2021) |
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(2021)
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(2021)
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(2020)
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(2020)
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(2019)
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(2019)
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(2019)
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(2019)
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(2019)
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(2019)
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(2019)
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(2019)
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(2019)
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(2019)
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(2019)
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(2019)
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(2018)
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![]() Tebello May
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(2018)
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(2018)
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(2018)
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![]() Megan Capitani
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(2018)
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![]() Scott Donaldson
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(2018)
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(2018)
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![]() Schalk van der Merwe
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(2018)
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![]() Juanita Loots
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(2018)
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(2017)
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![]() Kate Mmalebuso Ngobeni
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(2017)
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![]() Navisha Naidoo
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(2017)
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(2017)
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(2017)
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(2017)
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Getting more engagement from your Facebook Fans (2016)
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A recipe for (business) success (2016)
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![]() Kobus Badenhorst
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Experiential brand avoidance: a ticking time bomb? (2016)
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![]() Sotira Petrou
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“It’s not you, it’s me”: When brands and consumers don’t match (2016)
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![]() Tiaan Naude
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Are we the sum total of our purchases? (2016)
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![]() Rina van Niekerk
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(2016)
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![]() Ruth Nalutongwe
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(2016)
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![]() Nkosingiphile Cedric Shabangu
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(2016)
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(2016)
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![]() Lerusha Calecia Chetty
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(2016)
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![]() Marilee Klopper
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(2016)
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![]() Christelda Naidoo
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(2016)
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![]() Daniel Moxham
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(2016)
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(2015)
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(2015)
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![]() Lizette Lategan
and Melissa Eloff
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(2015)
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![]() Michelle du Plessis and Robyn Baptiste
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![]() Thalita Geldenhuys
and Charlene Leister
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(2015)
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![]() Lezanne Sonntag
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(2015)
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![]() Marlé van Sandwyk
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(2015)
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![]() Faith Kasiyamhuru
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(2015)
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![]() Jack Kruger and
Eksteen Theron
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(2015)
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![]() Thelma Roodt
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(2015)
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![]() Corli du Toit and Welmarie Fourie
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(2015)
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![]() Michael Colley,
Reagen Kok and
Thandeka Shozi
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(2014)
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![]() George Pantazis
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(2014)
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![]() Irene le Roux
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(2014)
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![]() Dawid Botha
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(2014)
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![]() Angela Neale
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(2014)
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![]() Kelly Summerfield
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(2014)
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![]() Chanel Pelser
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(2014)
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![]() Jade Samuels
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(2014)
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![]() Anton Koekemoer
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(2014)
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![]() Adam Szpytko
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(2013)
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![]() Michael Humbani
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(2013)
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![]() Nontu Mashaba
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(2013)
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![]() Lize Maartens
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(2012)
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(2011)
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![]() Rentia Van der Walt
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(2011)
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(2011)
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(2011)
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(2011)
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(2011)
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(2011)
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(2011)
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![]() Marisa Greyling
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(2011)
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![]() Beate Stiehler
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(2011)
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(2011)
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