Posted on August 06, 2020
One of the important external factors in studying consumer behaviour includes the study of consumer culture and subcultures. The various cultures and subcultures to which consumers belong significantly influence the consumer decision-making process. Cultures influence the types of products and...
Posted on June 14, 2020
Music and determination propelled Radlyn Naidoo, a University of Pretoria (UP) BCom Honours graduate with Tourette’s syndrome (TS), to achieve his goals.
Posted on June 02, 2020
Faculty Dean Professor Elsabé Loots leads the team responsible for guiding EMS@UP into a future that she sees as continuing the culture of excellence that has become synonymous with the Faculty.
Posted on May 19, 2020
South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...
Posted on April 15, 2020
The Faculty of Economic and Management Sciences (EMS) wishes to congratulate all the graduates who received their qualifications in absentia during the recent virtual graduation ceremony presided over by UP Vice-Chancellor and Principal Professor Tawana Kupe.
Posted on April 06, 2020
Having the right people around you in any business venture, helps in no small measure to secure a firm foundation for success, believes alumnus Pierre Viljoen. This has proven all too true in each one of his three enterprises...and to this day he cherishes the camaraderie and friendship of his...
Posted on March 16, 2020
The research module is an important component at the postgraduate level, since research-led insights significantly influence people’s daily lives. Universities, not only in South Africa but around the globe, are under immense pressure to produce scholars who are adept at tackling societal...
Posted on March 10, 2020
On 5 February 2020, the Department of Marketing Management welcomed the BCom (Hons) Marketing Management group of 2020 with the theme ‘time to fly’. As the Faculty of Economic and Management Sciences is celebrating its 100-year anniversary with the slogan ‘Advance’, the...
Posted on March 10, 2020
A novel store immersion introduced UP Marketing Management students to Italtile, in this third consecutive year of Italtile’s successful partnership with the University of Pretoria. The collaboration is designed to round out the studies of Marketing Management honours students with a...
Posted on December 13, 2019
The BCom Honours (Marketing Management) class of 2019 at the University of Pretoria took a trip down ‘Electric Avenue’, visiting Major Tech, a well-known and respected brand in the electrical industry.
Posted on December 13, 2019
The honours students in the Department of Marketing Management at the University of Pretoria were tasked to work with South African National Parks in 2019 on a project about brand promises and slogans aligned with the South African National Parks’ brand values.
Posted on December 13, 2019
The Department of Marketing Management and Italtile collaborated to provide the Strategic Marketing Management honours students with an opportunity to gain insight and work on a realistic industry challenge, which served as the exam project.
Posted on December 05, 2019
Armed with creative ideas and lots of enthusiasm, the second-year Marketing Management students had to present their UP-Playboy/Playgirl deodorant projects to a panel of judges recently.
Posted on December 05, 2019
On Thursday 14 November 2019, the Department of Marketing Management and the Marketing Management honours class of 2019 concluded the year by celebrating the students’ achievements with a prize-giving function. Throughout the year the honours students were given various client challenges...
Posted on December 03, 2019
What better way to end off a practical project than with a celebration of achievements! Sponsored by manufacturer of cosmetics, toiletries, hair products, pharmaceuticals and skin care products Amka, second-year Marketing Management students were treated to a prize-giving function on 13 November...
Posted on December 02, 2019
There has been considerable research into the world of neuroscience, the purpose of which is to give brands insights into the way the brain responds to stimuli. The belief that building a brand is an art rather than a science no longer holds. Recent research suggests that successful companies are...
Posted on October 30, 2019
The final quarter of 2019 was off to an exciting start for the second-year Marketing Management students when a former professional athlete turned businessperson and entrepreneur, Mr Ray Wicksell, presented an inspiring ‘Nike Heritage Talk’ on 1 October 2019.
Posted on October 15, 2019
The 2018/19 Executive Committee (EC) of Commercii, the Faculty of Economic and Management Sciences’ faculty house, attended the UP Student Development Awards on 7 October 2019 at the Groenkloof Campus.
Posted on October 14, 2019
The third-year BCom (Marketing Management) students partnered with AMKA products (Pty) Ltd for their practical project for 2019. Although AMKA products has a variety of brands in their stable, the students worked on the Satiskin shower gel range.
Posted on September 06, 2019
A group of UP Marketing Management graduates were afforded the opportunity to attend the Loeries Creative Week, held at the Durban International Convention Center from 22 to 25 August 2019.
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