Multiplying customer value

Posted on June 27, 2016

In the first semester of 2016 the BCom Honours (Marketing Management) group from the University of Pretoria was offered the opportunity to work with Momentum Multiply on a client challenge. The challenge posed to the group was to present ideas on a mobile application for one of Momentum's product offerings. The main goal and focus of the application was to help users manage and track their overall wellness.

The project kicked off in April when the students had the opportunity to visit Momentum Multiply at their head office in Centurion. The class was introduced to the company and briefed on their challenge. Students had the opportunity to engage with staff members from Momentum Multiply and to network amongst each other for ideas and solutions for the challenge.

Five staff members from Momentum Multiply formed part of the panel of judges, as each of the nine teams presented their work. Some of the sentiments shared by the panel where that the students had very impressive presentations, presented well and professionally and are certainly employable in the job market. These are all aspects that the University of Pretoria strives for in the honours programme.

At the end of the evening all nine teams performed well and presented great ideas. Three teams were identified as the winning teams and they each received Edcon vouchers. Team six was identified by Momentum Multiply as the winning team.

Members of Team 6 (from left to right front row): Kate Ngobeni, Sumaiya Battey, Sarah Cox, Marchelle Laubcher (students). At the back from the left to the right, Dr Gené van Heerden (lecturer), Jenna De Bruin, Reba Moleki, David Mclaren and Kyron Sales (Momentum Multiply representatives), Werner Pienaar (student) and Michael Sharp (representative of Momentum)






- Author Department of Marketing Management

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