THE UP WAY is our way of life at the University of Pretoria. It is our ethos, our vibe, our way of life and what we stand for as an institution. It is as much about where we come from as it is about where we are heading to because THE UP WAY is about our excellence, perseverance, respect, creativity, innovation, diversity, growth, kindness and making a difference every day. It reflects our culture and what we do to uplift each other and society to make today matter. THE UP WAY is what we believe makes the University of Pretoria one of the top universities in the country and the world. It reflects our brand that lives in the hearts and minds of our staff, students and alumni.