Posted on November 01, 2013
On Friday, 25 October 2013, Mr Fred Scheepers, lecturer of BEM 224, invited his second-year marketing students to a special lecture in the Aula. Upon arrival, the students realised this was not going to be an ordinary lecture. The red carpet laid out on s
Posted on October 16, 2013
Posted on October 11, 2013
As part of the Department of Marketing Management
Posted on October 11, 2013
As part of an interdepartmental BScHons (Biotechnology) course, the departments of Biochemistry, Plant Science, Genetics, Microbiology and Plant Pathology and Plant Production and Soil Science are participating in a programme named Biotechnology in the wo
Posted on October 10, 2013
The year 2013 marked a partnership between the Gautrain Management Agency (GMA) and the Department of Marketing Management. Mr Ashton Bodrick, Marketing Manager at GMA briefed the BComHons (Marketing Management) students on the partnership and what was ex
Posted on October 10, 2013
Dr Gen
Posted on October 10, 2013
Mr Brand Pretorius and Mr Bonang Mohale have both been appointed as honorary professors in the Department of Marketing Management from 1 September 2013.
Posted on October 09, 2013
The Department of Marketing Management has pinned up a barometer to monitor the research output of staff members. The idea originated with Dr Melanie Wiese, a staff member of the Department, who gave examples of ways to make staff members
Posted on September 20, 2013
A delegation of professors and representatives of the University of Pretoria (UP) was welcomed to the University of S
Posted on September 20, 2013
The Southern African Institute for Management Scientists (SAIMS) celebrated its 25th year of existence at a conference themed
Posted on September 20, 2013
It is not common knowledge that the United Nations Children
Posted on September 17, 2013
BComHons (Marketing Management) students faced the challenge of presenting campaigns on why to use the Gautrain.
Posted on September 13, 2013
The BComHons (Marketing Management) group was challenged to create a marketing communication campaign for the Atterbury Theatre. This took place during a visit to the Atterbury Theatre in August 2013. Mrs Paulette Reyneke, Atterbury Theatre Manager, pr
Posted on August 29, 2013
On 7 August 2013, the BComHons (Marketing Management) students visited the Centurion Mall and were challenged to think in terms of the various customers that shopping malls serve.
Posted on August 14, 2013
Neuromarketing is a new field of marketing research that focuses on consumers' responses to marketing stimuli. Companies such as Google and Frito-Lay have used neuromarketing to measure consumer thoughts on their advertisements or products.
Posted on August 13, 2013
The Department of Marketing Management is proud to welcome Prof Pierre Mostert as staff member in the Department from 1 August 2013.
Posted on August 07, 2013
To celebrate Nelson Mandela’s birthday and to help the less fortunate, staff members of the Department of Marketing Management visited children at ABBA House to donate a few necessary items.
Posted on July 24, 2013
Dr Melanie Wiese, a staff member in the Department of Marketing Management, attended the 15th Annual International Global Business and Technology Association (GBATA) conference in Helsinki, Finland during July 2013. The theme of the event was:
Posted on July 24, 2013
Prof Yolanda Jordaan, Head of the Department of Marketing Management, was one of 12 selected University staff members to participate in the UP Programme for Academic Leadership. Designated academics attend among others an academic leadership programme pre
Posted on July 24, 2013
Prof Yolanda Jordaan, Head of the Department of Marketing Management, visited the Hochschule f
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