Posted on July 24, 2013
Participants from over 40 countries and several international guest speakers made this conference the ideal place to network.
Dr Wiese presented a paper on shoppers’ perceptions of mall attributes, shopping satisfaction and mall commitment. The results from her study showed that tenant mix, which is the variety of stores and entertainment provided by a shopping mall, influence the shoppers’ satisfaction. The findings also indicated that shopper satisfaction was strongly correlated with mall commitment. The paper will be published in the accredited conference proceedings.
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