Posted on February 22, 2016
A Valentine’s Day competition was launched amongst the BCom Marketing Management students during February 2016. Students were required to invent a catchy name and slogan for a new company that supplies cakes and platters. A bonus prize was offered to students that also designed a logo. The...
Posted on February 18, 2016
Maryna Enslin, a final-year BCom Tourism Management student from the Tourism Management Division, has been selected as one of three finalists from across African tertiary institutions to present an event bid in front of a jury of industry professionals at the IMEX-MPI-MCI Future Leaders Forum...
Posted on December 11, 2015
The Department of Marketing Management, in partnership with Appletiser, launched a project amongst the BCom Marketing Management second-year students during the second semester of 2015. Students were required to develop a marketing communication plan for Appletiser with the purpose of increasing...
Posted on December 08, 2015
The Tourism Management Division in UP’s Faculty of Economic and Management Sciences hosted a Tourism Field Research Training Course early in November 2015.
Posted on November 26, 2015
How can Marketing students make a difference? This was the challenge given to the Marketing Management honours students, who were tasked with developing a fundraising strategy in support of Phyllis Robertson Home (PRH) in Pretoria as part of the curriculum of one of their practical modules.
Posted on November 20, 2015
The honours students in Strategic Marketing Management partnered with the Unlimited Titans cricket franchise during 2015 for a practical exam project. The students were challenged to increase in-stadia support at SuperSport Park in Centurion, and to create brand awareness for the Unlimited Titans.
Posted on November 10, 2015
The Department of Marketing Management hosted Ms Ineke Prinsloo, National Head of Strategy and Customer Insight at, international short-term insurance company Zurich, on 17 October 2015. Ms Prinsloo has 18 years of experience in the financial services industry. She has been a director on the...
Posted on November 06, 2015
Ms Danielle Carrick, an information designer from GfK Consumer Experiences North America in New York, presented a lecture to the MPhil Marketing Research students while she was hosted by the Department of Marketing Management on 16 and 17 October 2015.
Posted on November 06, 2015
The year has come to an end for the third-year BCom Marketing Management students who have worked on a practical integrated marketing project for Potatoes South Africa (PSA). A prize-giving function was held on 29 October 2015, where the top three groups were rewarded for their PSA projects. PSA...
Posted on November 02, 2015
As honours students in Marketing Management at UP in 2015, Mieke Bruins and Stephan du Plessis have been working on an integrated marketing communication strategy for the Gautrain Management Agency throughout the year. They share their experience of the brand and the high standards it adheres to,...
Posted on October 28, 2015
Mr Otto de Vries, CEO of the Association of South African Travel Agents (Asata), recently presented a guest lecture to the BCom Honours students in Tourism Management. His lecture focused on the future of business and retail travel agents, and he assured students that there is indeed still a role...
Posted on October 20, 2015
The Tourism Management Division hosted Prof Dimitris Koutoulas from the University of Patras in Greece during September 2015.
Posted on October 06, 2015
The Department of Marketing Management hosted Mr Joe Boniaszczuk, Marketing Sciences Director at GfK South Africa, on 19 September 2015. He presented a lecture on conducting market research in challenging environments to the MPhil Marketing Research students.
Posted on September 09, 2015
The 27th annual Southern African Institute for Management Scientists (SAIMS) Conference, themed ‘Management in Southern Africa: Change, Challenge and Opportunity’, was hosted on 30 August 2015 in conjunction with the School of Management Studies at the University of Cape Town.
Posted on September 08, 2015
During a visit to the Department of Marketing Management in July 2015, Professor Julie Ruth from the Rutgers University School of Business in the USA delivered a presentation to the Faculty of Economic and Management Sciences’ staff on the impact of technology on being a scholar-author.
Posted on August 31, 2015
The Department of Marketing Management hosted Professor Adré Schreuder, CEO of Consulta, founder and chair of the SA Customer Satisfaction Index (SASCI) and extraordinary professor in the Department during August 2015. He presented a customer experience management workshop to MPhil Marketing...
Posted on August 26, 2015
On 31 July and 1August 2015 the Department of Marketing Management hosted Professor Holger Lütters, a professor of International Marketing at the Hochschule für Technik und Wirtschaft in Berlin and a leading expert on the topic of online marketing research.
Posted on August 25, 2015
Two industry experts from Etiket brand design and marketing agency, a company who builds belief through narrative, delivered a guest lecture to the third-year Marketing Management class on 13 August 2015.
Posted on July 29, 2015
The Department of Marketing Management hosted a farewell function for Prof Gustav Puth on Friday, 19 June 2015 at the Serengeti hall on UP’s Hatfield Campus.
Posted on July 16, 2015
Following a programme review and extensive industry feedback, the format of the GfK programme in Marketing Research offered by the Department of Marketing Management at the University of Pretoria (UP) will be changed in 2016.
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