Posted on June 23, 2015
The honours students of the Department of Marketing Management had to conceptualise a promotional video for the Faculty of Economic and Management Sciences (EMS), through means of a storyboard. A storyboard, according to Oscar-winning director Martin Scorsese, is the way to visualise the entire...
Posted on June 18, 2015
The Department of Marketing Management hosted two marketing research experts from market research institute GfK SE in May 2015. Mr Norbert Wirth, GfK SE’s Global Head of Data and Sciences based in London, presented a lecture on the role of smart data in the world we live in, and how social...
Posted on June 10, 2015
The Department of Marketing Management teams up with the Human Resources Development (Learning and Development) team from South African Breweries (SAB) to expose students to valuable selling skills as part of the third-year BCom Marketing Management module Personal Selling and Account Management...
Posted on June 08, 2015
More than 25 000 high school learners and parents stepped away from their weekend routine to take part in the University of Pretoria’s Open Day on 23 May 2015. The atmosphere on UP’s Hatfield Campus was energetic and the grounds was filled with enthusiastic high school learners...
Posted on June 03, 2015
Two staff members of the Department of Marketing Management, Prof Melanie Wiese and Ms Giselle du Plessis, were invited as speakers at the South African National Library and Information Consortium’s (SANLiC’s) annual conference, held 19-20 May 2015 in Johannesburg, with more than 120...
Posted on June 03, 2015
Worms and zombies, phishing and hacking, social engineering and mass mailing... These may sound like random words or phrases reminiscent of a science fiction novel, yet they fall under an umbrella term known as spamming. British born and bred, Mr Alastair Tempest from Conock Consultancy presented...
Posted on May 26, 2015
On Wednesday, 6 May 2015 the BCom (Hons) Marketing Management students had the privilege of presenting digital marketing campaign ideas to a panel from Bosch.
Posted on May 26, 2015
In April 2015 the Marketing Management honours class had the privilege of listening to an alumnus from the Department, Mrs Nicolette Singh, who is currently Marketing Lead at Avanade SA. As the role of Marketing Lead is possibly one of the highest positions any marketing professional could reach,...
Posted on May 26, 2015
Mr Wynand Coetzer, Head of Strategy at Base2, a digital agency, presented a stimulating and fascinating guest lecture to the third-year Integrated Practical Project class on 5 May 2015.
Posted on May 12, 2015
A potato is more than just a starch. It is a vegetable full of potential for innovative and fun meal ideas. This is the message that Ms Immaculate Zinde, manager of product promotions at Potatoes SA (PSA) delivered to the third-year Marketing Management students during a guest lecture in March...
Posted on April 10, 2015
The honours students in the Department of Marketing Management are involved in a community engagement project with the Phyllis Roberson Home as part of their formal degree programme.
Posted on March 26, 2015
Mrs Belinda Bradley, a franchise expert from SA Franchise Warehouse, visited the BComHons (Marketing Management) class on 11 March 2015 to share her knowledge and expertise on the franchise industry. Mrs Bradley provided background information on the South African franchise industry and shared...
Posted on March 09, 2015
Two UP marketing students and their lecturer were invited to attend the inaugural Interactive Advertising Bureau’s (IAB) SA Digital Summit, hosted by IAB SA in association with the BBC.com on 19 February 2015. The summit marked a day of thought-provoking ideas and 11 excellent international...
Posted on March 02, 2015
To introduce the new honours students to Strategic Marketing, the students were challenged to engage with digital marketing in a fun and interactive way – and in line with the Department of Marketing Management’s 2015 theme namely “Make Marketing Matter”. The honours...
Posted on February 16, 2015
The journey for the BComHons (Marketing Management) class of 2015 kicked off on 3 February 2015 with a fun, sporting class. The theme of the welcome lecture was “The Marketing Games” and, prior to the first class, students were informed to dress for the welcome lecture representing a...
Posted on February 16, 2015
Following the University of Pretoria’s slogan, “Make today matter”, the Department of Marketing Management‘s theme for 2015 is “Make marketing matter”. Mr Thinkwell Ndhlovu, Ms Jade Samuels and Ms Danita Potgieter, lecturers in the Department, inspired the...
Posted on February 16, 2015
Prof Yolanda Jordaan, Head of the Department of Marketing Management, and Prof André Jordaan, professor in the Department of Economics, attended the Winter Global Business Conference in Tignes, France from 2 to 6 February 2015. The focus of the conference, hosted by the Innovation Institute...
Posted on January 26, 2015
During October, the Department of Marketing Management welcomed members of the TuksAlumni board, Chairperson Judge De Villiers, Mr Francois Grobler, Mr Neeltje Wilkens and TuksAlumni Manager Dr DC Jacobs into one of the honours classes.
Posted on January 16, 2015
For four weeks, the student hub at the Piazza on the Hatfield Campus has been a hive of activity with ‘Gautrain Activations’, as honours students of the Department of Marketing Management ran a promotional campaign to increase awareness for the Gautrain and to promote the Gautrain as...
Posted on December 03, 2014
Marketing Management students had the opportunity to examine two excellent examples of physical evidence, one of the so called 7 Ps of marketing, on the University of Pretoria’s Hatfield Campus. The evidence was found in none other than buildings on the campus.
Copyright © University of Pretoria 2025. All rights reserved.
Virtual Campus
Get Social With Us
Download the UP Mobile App