The programme involves different aspects of entrepreneurship and business plan development. As part of the course content, students have to design a biotechnology product and write a marketing plan for their products. Ms Danita Potgieter, a lecturer in the Department of Marketing Management, introduced the students to the dynamic world of marketing and gave them insight into writing a marketing plan for their individual biotechnology products. With the guidance of Dr Juan Vorster from the Department of Plant Production and Soil Science, the students will finish their projects by the end of October 2013.

Apart from lecturing, Ms Potgieter has also been appointed as the overall wellness representative of the University of Pretoria and will be known as the Face of Wellness.