Posted on September 07, 2017
On 2 August 2017, the Marketing Management honours students received their first client challenge in the Strategic Marketing module. After two weeks of hard work and dedication, all teams presented their ideas on a pull marketing campaign to a Bosch representative. The pull marketing campaign...
Posted on September 06, 2017
On 3 August 2017, the third-year BCom Marketing Management students presented their second deliverable of the practical project module to the client, Bridgestone/Firestone.
Posted on August 29, 2017
The exam for the Marketing of Services module in the BCom Marketing Management honours degree took place on Thursday, 15 June 2017. The exam entailed a project conducted in partnership with Discovery, where students had to develop ideas for a new product aimed at millennials.
Posted on August 25, 2017
It is halfway into the year, and the BCom Honours (Marketing Management) students are anxious to secure a job for next year. The Department of Marketing Management wants to assist its students on their career journeys, and as such, the idea of a guest panel of alumni was born.
Posted on July 27, 2017
Cassandra Mayer, a Marketing Management honours student, attended the European Bachelor Summer Institute from 28 May to 9 June 2017 in Vallendar, Germany, together with two other students from the Faculty of Economic and Management Sciences. The two-week programme was held and conducted by WHU -...
Posted on July 27, 2017
Three students from the Faculty of Economic and Management Sciences (EMS) recently attended the European Bachelor Summer Institute course titled 'The Business, Political and Cultural Environment in Europe', presented at WHU - Otto Beisheim School of Management in Vallendar, Germany.
Posted on July 07, 2017
On Wednesday evening, 21 June 2017, the annual EMS Faculty Awards Function took place. The EMS Faculty Awards Function is hosted to honour and celebrate the research and teaching achievements of the Faculty of Economic and Management Sciences staff members.
Posted on June 28, 2017
The Faculty of Economic and Management Sciences celebrated the excellent research and teaching and learning achievements of academic staff members at the prestigious annual EMS Awards Function, which was held on 21 June 2017.
Posted on June 15, 2017
Prof Gené van Heerden, Associate Professor in the Department of Marketing Management, attended the Academy of Marketing Science (AMS) conference from 24 to 26 May 2017 in San Diego, California. The theme for the conference was ‘Back to the future: Using marketing basics to provide customer...
Posted on June 14, 2017
On 5 May 2017, twelve third-year Marketing Management students – one representing each Practical Project team – set off to Brits, North-West, to learn how Bridgestone’s portfolio of tyres are produced from start to finish at the plant. The students were transported in a...
Posted on June 14, 2017
It was with much excitement that the University of Pretoria opened its gates to prospective students on 20 May 2017. Shortly after 8:00 the walkways of UP’s Hatfield Campus were buzzing with scholars, parents and teachers, all eager to enquire about possible degree choices.
Posted on June 06, 2017
The Autumn 2017 Graduation Ceremonies of UP’s Faculty of Economic and Management Sciences were recently held at the Rembrandt Hall at the LC de Villiers Sports Campus.
Posted on June 06, 2017
Prof Elsabé Loots, Dean of the Faculty of Economic and Management Sciences at the University of Pretoria, hosted top academic achievers in the Faculty at the prestigious annual Dean's List Awards function on 16 May 2017.
Posted on May 25, 2017
The Department of Marketing Management at UP will, for a second year, work in partnership with Bridgestone tyre manufacturers on the third-year Marketing Management practical project. The focus of the project for 2017 is to develop a brand communications plan specifically for Firestone (a brand...
Posted on May 23, 2017
Prof Pierre Mostert of the Department of Marketing Management was honoured at the University of Pretoria's Academic Achievers Awards, held on 9 May 2017, for his National Research Foundation (NRF) rating.
Posted on May 15, 2017
A number of academics from the Faculty of Economic and Management Sciences were celebrated when the University of Pretoria hosted its annual Academic Achievers Awards on 9 May 2017.
Posted on May 12, 2017
The Department of Marketing Management was requested to share how it incorporates social responsibility into the curriculum during the steering committee of the University Social Responsibility Network's recent visit to the University.
Posted on May 11, 2017
Excitement filled the air as Professor Alta van der Merwe, Deputy Dean of the Faculty of Engineering, Built Environment and Information Technology (EBIT) at UP welcomed and congratulated 80 students who were collectively awarded bursaries to the value of R7,1 million from the Banking Sector...
Posted on May 11, 2017
Bright and early on the morning of 25 April 2017, the Department of Marketing Management welcomed its top achievers and their families/partners to the annual Marketing Management prize-giving function. The High Performance Centre at the University of Pretoria served as a suitable venue for the...
Posted on April 18, 2017
Marketing Management honours students had the unique opportunity to collaborate with a group of students from Rutgers University, USA, who attended the Marketing of Services lecture on 16 March 2017.
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