News

  • Adding value – one cup of coffee at a time

    Posted on October 06, 2016

    Vintage Coffee, a coffee shop that adds value to its community by donating its profit to a non-profit organisation every month, has recently opened its second store in Menlo Park. In order to gain access to three new target markets in the area, namely schools, students and businesses, they...

  • EMS spring graduation ceremony

    Posted on September 19, 2016

    The beginning of spring marked a time of celebration when the Faculty of Economic and Management Sciences held its graduation ceremony in the Rembrandt Hall at the LC de Villiers Sports Campus on 2 September 2016.

  • UP hosts symposium to celebrate Tourism Month

    Posted on September 15, 2016

    The Tourism Management Division of the Faculty of Economic and Management Sciences hosted a Tourism Symposium on 9 September 2016, with Minister of Tourism, Mr Derek Hanekom, as guest speaker.

  • Traditional integrated marketing communication lives on

    Posted on September 05, 2016

    Third-year Marketing Management students at the University of Pretoria enjoyed a guest lecture by Mr Johan Kleynhans in July 2016. The lecture focused on corporate strategy and some of the traditional integrated marketing communication (IMC) elements.

  • Dream it. Plan it. Produce it. Repeat.

    Posted on September 01, 2016

    Mr Mark Schefermann, Co-founder and Strategic Director at Lucky Beard, a transactional interface design agency, recently presented a guest lecture to the third-year Marketing Management students.

  • Marketing Management students benefit from strong industry ties

    Posted on August 22, 2016

    The strong ties that exist between the Department of Marketing Management and some leading brands within the industry have benefited honours students who are getting exposure to real-life case studies. The students were recently visited by two guest lecturers, who gave them insight into the...

  • Marketing student participates in the Obama Young African Leaders Initiative

    Posted on August 19, 2016

    Ms Mahlodi Kgatle, a BCom Honours in Marketing Management student, is participating in an initiative launched by President Barack Obama of the USA as a signature effort to invest in the next generation of African leaders.

  • Mr Humbani wins award for first journal article publication

    Posted on July 26, 2016

    Michael Humbani, lecturer in the Department of Marketing Management, received the award for the best first journal article published during a ceremony that was held by the Faculty of Economic and Management Sciences in June 2015.

  • Premier management training programmes launched for the local taxi industry

    Posted on July 25, 2016

    Enterprises UP together with Toyota South Africa and the Department of Marketing Management recently launched two premier management training programmes geared towards upskilling the local taxi industry at Faircity Roodevallei Conference Centre outside Pretoria.

  • Student ad agencies wow in the exam for Gautrain

    Posted on July 22, 2016

    The Marketing Management honours students partnered with the Gautrain Management Agency (GMA) during the first semester for their practical marketing project. The students were challenged to create brand awareness by means of an integrated marketing communication (IMC) campaign for the Gautrain...

  • Marketing Management partners with Toyota SA to train the taxi industry

    Posted on July 18, 2016

    Two high quality, customised skills development programmes have been launched after UP and Toyota SA partnered to realise the shared dream of developing a special programme for the taxi industry. The Ses’fikile Programme on Management Principles and Practices is aimed at the executives in...

  • Multiplying customer value

    Posted on June 27, 2016

    In the first semester of 2016 the BCom Honours (Marketing Management) group from the University of Pretoria was offered the opportunity to work with Momentum Multiply on a client challenge.

  • Recruiting Marketing Management students on Open Day 2016

    Posted on June 24, 2016

    On 21 May 2016 the University of Pretoria hosted its much anticipated annual Open Day. The event was designed for learners wishing to begin their studies at UP in the near future. It is estimated that a record number of approximately 25 000 visitors comprising mainly Grade 11 and Grade 12...

  • Digital marketing is an entire world

    Posted on June 07, 2016

    Tuesday, 24 May 2016, was an exciting day for the Department of Marketing Management’s BEM 356 Practical Project students. The extraordinary Ms Mbali Zondo stood before the class, not only as an account manager at Cerebra (a social media agency), but also as a proud alumnus, having...

  • Marketing third-years in L'Oreal Brandstorm national finals

    Posted on June 07, 2016

    Three third-year students from the Department of Marketing Management were selected as national finalists in the prestigious L'Oreal Brandstorm competition of 2016.

  • Let’s talk social media

    Posted on June 02, 2016

    Prof Melanie Wiese of the Department of Marketing Management attended a social media conference in Praque, Czech Republic, from 8 to 10 May 2016. Her paper, entitled ‘Perceptions, attitudes and behaviour towards advertising on Facebook’, was well suited to the conference theme,...

  • Marketing students go on an exclusive Bridgestone plant tour

    Posted on May 26, 2016

    On Friday, 6 May 2016, the third-year Marketing Management Practical Project (BEM 356) team leaders were taken to the Bridgestone South Africa manufacturing plant in Brits to give them some insight into the Bridgestone tyre manufacturing process. The student team leaders were collected at UP by...

  • BANKSETA grant changes the lives of UP students

    Posted on May 17, 2016

    The Banking Sector Education and Training Authority (BANKSETA) changed the lives of 75 students when it donated R9 million to the University of Pretoria (UP) for student bursaries.

  • Marketing students put shoulder to the wheel in Bridgestone project

    Posted on May 13, 2016

    The Department of Marketing Management and Bridgestone South Africa have teamed up for the 2016 third-year Marketing Management practical project. The purpose of the practical module is to provide students with the opportunity to practically apply theory to the marketing field. This year students...

  • Celebrating achievers in the Department of Marketing Management

    Posted on April 22, 2016

    The Department of Marketing Management's annual prize-giving function took place on 14 April 2016 at the High Performance Centre (hpc). During this event, the Department’s top performers were celebrated for their various achievements.

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