During the month of August, the University of Pretoria’s 2018 BCom Honours in Marketing Management students presented solutions to a panel consisting of four representatives from Consulta and two lecturers. Consulta is a leading customer experience consulting and market research firm in South Africa, with a staff complement of 80 full-time employees, supported by part-time consultants and researchers.
The students received the brief on the challenge two weeks prior to the presentations. There was excitement and a hint of apprehension in the air as the students were told what would be expected of them. The challenge required that the students analyse a dataset based on two fictional companies and then apply the insights they had gained about customer satisfaction to make recommendations on how these companies could improve their customer satisfaction levels.
On the night of the presentations, any feeling of apprehension quickly dissipated as 10 optimistic teams (comprising six students each) eloquently conveyed their creative ideas to the panel. Consulta gave great feedback to each team and thanked the class for participating in their challenge with such enthusiasm.
Although each team provided unique, imaginative insights, there could only be one winner. Congratulations to Team Chocolate, who won first prize with their exceptional, comprehensive presentation! Team Chocolate consisted of Anele Madikizela, Monet van Eeden, Craig Shoebridge, Beth de Carle, Nanele Mlambo, and Leo van Wymeersch. Each team member received a R400 voucher to be used at either the movies, Bounce, a spa or a Checkers food voucher. Each winner also received a certificate of congratulations and was encouraged to send their CVs for potential job offerings.
All in all it was a captivating evening in which much was learned. This challenge gave the honours class a taste of what it would be like to work in the marketing research industry. Thank you to the Consulta team for the learning experience!
The winning team – Team Chocolate – with the Consulta Team
Front row: Jeannie Schreuder (Consulta), Monet van Eeden, and Beth de Carle
Middle row: Luzelle van Niekerk (Consulta), Monique van Staden (Consulta), Nanele Mlambo, and Koketjo Mphahlele (Consulta)
Back row: Craig Shoebridge, Leo van Wymeersch, and Anele Madikizela
The runners up – Lunch Box Favourites
From left to right: Kerry van Zyl, Lynn Kareithi, Ahmed Elbeiti Abdelmoniem, Skye Giorgiutti, Jeanie Horn, and Bianca Reyneke
The Nutty Professors
From left to right: Johanli Reyneke, Juané Gubitz, Philip Müller (back), Danél Vermaak, Nicola Wilson, and Lott (Bob) Chidawaya
Sugar Rush
From left to right: Nina Jordaan, Brian Callow, Jamie Tweedie, Ingrid Engelbrecht, Keagan Kok, and Bianca Pienaar
EstroGenius
From left to right: Anastasia Carnelley-Bruyns, Shannon Collins, Mpho Mabuza, Megan van Schie, Valerie Mbulo, and Lesego Selepe
Front row: Jeannie Schreuder (Consulta), Monet van Eeden, and Beth de Carle
From left to right: Kerry van Zyl, Lynn Kareithi, Ahmed Elbeiti Abdelmoniem, Skye Giorgiutti, Jeanie Horn, and Bianca Reyneke
From left to right: Johanli Reyneke, Juané Gubitz, Philip Müller (back), Danél Vermaak, Nicola Wilson, and Lott (Bob) Chidawaya
From left to right: Nina Jordaan, Brian Callow, Jamie Tweedie, Ingrid Engelbrecht, Keagan Kok, and Bianca Pienaar
From left to right: Anastasia Carnelley-Bruyns, Shannon Collins, Mpho Mabuza, Megan van Schie, Valerie Mbulo, and Lesego Selepe
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