Posted on June 05, 2018
The third-year students studying BCom Marketing Management at the University of Pretoria kicked off the 2nd quarter of the year with a big bang. For a third consecutive year, the Department of Marketing Management is partnering with Bridgestone South Africa on an exciting practical project, for...
Posted on May 22, 2018
The prize for the top third-year student group in the Practical Marketing module for 2017 included a weekend trip to Sun City. For this project, the third-year Marketing Management students were given a challenge to increase awareness of the Firestone brand among one of four distinct target...
Posted on May 22, 2018
Prof Yolanda Jordaan, Head of the Department of Marketing Management, attended the 382nd International Conferences on Economics and Social Sciences (ICESS) in London on 7 May 2018. This conference is hosted by the Institute of Research Engineers and Scientists, which is a nonprofit organisation...
Posted on April 23, 2018
On Wednesday, 14 March 2018, the honours students in Marketing Management had a once-in-a-lifetime opportunity to collaborate with a group of international management students from Rutgers University in New Jersey, USA. This is the third year that Rutgers students visited the Department of...
Posted on April 20, 2018
Three PhD students (also staff members) from the University of Pretoria's Department of Marketing Management attended the Annual Conference of the Emerging Markets Conference Board (EMCB) and Doctoral Consortium, hosted by Wits Business School from 4 to 7 April 2018. The conference and doctoral...
Posted on April 16, 2018
On 20 March 2018, the second-year Marketing Management students at UP celebrated Culture Day as part of their Consumer Behaviour module. For Culture Day, students were asked to dress in their cultural attire, bring any food items, or dance/sing to depict the diversity of culture in South Africa...
Posted on April 11, 2018
Prof Wolfgang Strasdas from the Eberswalde University for Sustainable Development in Germany visited the honours class in Ecotourism at the University of Pretoria’s Hatfield Campus on 20 March 2018. As an expert in the field, he presented a noteworthy lecture on corporate social...
Posted on April 05, 2018
On Thursday, 15 March 2018, the third-year Marketing Research students at the University of Pretoria attended a guest lecture presented by Werner van Zyl, Co-founder of the Neuromarketing Association of South Africa (NMASA) and Founder/Director at Connectomes (formerly Neuromind), a consultancy...
Posted on March 22, 2018
Prof Melanie Wiese arranged an opportunity for the Strategic Marketing Management honours class of 2018 to work with Bosch on a project for their professional power tools range of products.
Posted on February 27, 2018
“A mile of highway will take you a mile, but a mile of runway will take you anywhere.” – Author unknown The Department of Marketing Management welcomed the BComHons (Marketing Management) group of 2018 on 5 February 2018 with the theme ‘fly higher’. The students...
Posted on February 21, 2018
Students from the University of Pretoria (UP) excel in marketing management practical assignment facilitated by the Faculty of Economic and Management Sciences - Department of Marketing Management, in collaboration with BISI (Bramhope International School of Innovation) - winner of the Accenture...
Posted on December 07, 2017
The Centre for Communication and Reputation Management at the University of Pretoria recently commissioned a study to explore the views of ordinary South Africans regarding corruption and state capture.
Posted on December 01, 2017
On 14 November 2017, the Department of Marketing Management and Appletiser celebrated the winners of the Appletiser project for the second-year Marketing Management students.
Posted on November 23, 2017
The third-year Marketing Management students’ practical project, in partnership with Bridgestone, ended on a high note with a classy prize-giving function on 11 October 2017.
Posted on November 23, 2017
The second-year Marketing Management students are making good progress on their practical project for Appletiser, which forms part of their practical module
Posted on November 23, 2017
The second-year Marketing Management students, as part of their practical project, have been challenged to develop a marketing communication strategy to increase the awareness and sales of Appletiser amongst 18 to 35-year olds, within the on-premise channel.
Posted on November 14, 2017
Prof Berendien Lubbe, Head of the Tourism Management Division, participated in the annual INVESTOUR Workshop in Las Palmas, Spain, from 16 to 17 October 2017.
Posted on October 27, 2017
There was excitement, energy and passion amongst the University of Pretoria’s second-year Marketing Management students as they were introduced to their project partner for their practical module in July 2017
Posted on October 13, 2017
The 29th Annual Conference of the Southern African Institute for Management Scientists was held from 10 to 12 September 2017.
Posted on September 26, 2017
The Marketing Management honours students got involved with the Wollies Animal Project, with the goal of putting their marketing skills to good use while gaining practical experience in non-profit marketing with the ‘give-a-dog-a-bone’ challenge, as part of the Strategic Marketing...
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