| Code | Faculty | Department |
|---|---|---|
| 07240162 | Faculty of Economic and Management Sciences | Department: Marketing Management |
| Credits | Duration | NQF level |
|---|---|---|
| Minimum duration of study: 1 year | Total credits: 125 | NQF level: 08 |
The department can accommodate a maximum of 60 students in the honours programme.
The degree programme can be completed within one year, but must be completed within two years. Lectures are presented in English during week evenings. Full particulars of the degree programme are contained in a brochure which is available on the departmental website.
Subject to the provisions of General Academic Regulation G26, a head of department determines, in consultation with the Dean when the honours examinations in his/her department will take place, provided that:
The head of the department determines:
Supplementary examinations (if granted) cover the same subject matter as was the case for the examinations.
A student may not enrol for the same module more than once, unless the dean has approved a second enrolment based on an application supported by a valid reason or motivation. Also refer to General Academic Regulation G18.3.
NB: Full details are published in each department's postgraduate information brochure, which is available from the relevant head of department. The minimum pass mark for a research report is 50%.
Subject to the provisions of G26, the subminimum required in subdivisions of modules is published in the study guides, which are available from the relevant head of department.
Minimum credits: 125
Module content:
The module requires the learner to develop a portfolio that demonstrates their ability to conduct research, write research reports, compile different marketing documents/reports, present to audiences, solve marketing-related strategic problems and prepare profile documents.
Module content:
This module focuses on the practicalities of writing an academic research article or report (flowing from the research proposal in NME 703). This includes, but is not limited to, understanding and applying the statistical tests most frequently applied in marketing-related scientific studies and publications, interpreting results from the analyses, making suggestions for managerial decision-making, discussing the theoretical and practical implications of the research, as well as limitations and recommendations for future research.
Module content:
This module exposes students to key service marketing principles, and explores essential concepts, practical applications, and recent developments in service marketing. Topics include the distinction between products and services, the expanded services marketing mix, and service quality.
Module content:
This module addresses research methodology with the ultimate aim of compiling a research proposal. It focuses on teaching some of the fundamental processes, principles and techniques necessary to conduct and interpret empirical research in a marketing context. This includes, but is not limited to, compiling a literature review, proposing a methodology and developing a research instrument for conducting quantitative research. The research proposal submitted as the examination for NME 703 will be implemented in the BEM 795 module.
Module content:
This module aims to cultivate students' strategic thinking, practical analytical skills, and the ability to integrate prior knowledge through practical application. It encourages an understanding of corporate and marketing alignment, ethical awareness, and responsible practices while building skills in scientific communication and creative problem-solving.
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