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Research report: marketing management 795


 
Module code BEM 795
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module focuses on the practicalities of writing an academic research article or report (flowing from the research proposal in NME 703). This includes, but is not limited to, understanding and applying the statistical tests most frequently applied in marketing-related scientific studies and publications, interpreting results from the analyses, making suggestions for managerial decision-making, discussing the theoretical and practical implications of the research, as well as limitations and recommendations for future research.
Module credits 30.00
NQF Level 08
Prerequisites NME 703
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1
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