Yearbooks

Strategic communication management 780


 
Module code SKO 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

The purpose of this module is to introduce students to the value creation role of communication for organisations

Study themes:

  • The different roles (technical, managerial and strategic) of the communication specialist;
  • Different vantage points (micro, meso and macro levels) regarding communication within and on behalf of an organisation;
  • Corporate reputation;
  • Crisis management;
  • Organisational communication;
  • Contemporary issues like communication in digital environments, diversity, transformation and leadership.

The purpose of this module is to explore how communication specialist function in different roles and thus contribute to the overall success of the organisation. Knowledge of key issues such as reputation, crisis management, organisational communication, the digital environment, diversity, transformation and leadership are pivotal for communication specialists who aspire to function at a managerial level.

Module credits 20.00
NQF Level 08
Prerequisites No prerequisites.
Contact time 1 lecture per week, 1 other contact session per week
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1

Regulations and rules
The regulations and rules for the degrees published here are subject to change and may be amended after the publication of this information.

The General Academic Regulations (G Regulations) and General Student Rules apply to all faculties and registered students of the University, as well as all prospective students who have accepted an offer of a place at the University of Pretoria. On registering for a programme, the student bears the responsibility of ensuring that they familiarise themselves with the General Academic Regulations applicable to their registration, as well as the relevant faculty-specific and programme-specific regulations and information as stipulated in the relevant yearbook. Ignorance concerning these regulations will not be accepted as an excuse for any transgression, or basis for an exception to any of the aforementioned regulations.

University of Pretoria Programme Qualification Mix (PQM) verification project
The higher education sector has undergone an extensive alignment to the Higher Education Qualification Sub-Framework (HEQF) across all institutions in South Africa. In order to comply with the HEQSF, all institutions are legally required to participate in a national initiative led by regulatory bodies such as the Department of Higher Education and Training (DHET), the Council on Higher Education (CHE), and the South African Qualifications Authority (SAQA). The University of Pretoria is presently engaged in an ongoing effort to align its qualifications and programmes with the HEQSF criteria. Current and prospective students should take note that changes to UP qualification and programme names, may occur as a result of the HEQSF initiative. Students are advised to contact their faculties if they have any questions.

Copyright © University of Pretoria 2024. All rights reserved.

FAQ's Email Us Virtual Campus Share Cookie Preferences