| Module code | GIJ 802 |
| Qualification | Postgraduate |
| Faculty | Gordon Institute of Business Science |
| Module content | This elective demonstrates the potent and capacious nature of language in International Business. Students will cover diverse topics such as the commodification of the voice; the importance of a nuanced understanding of context and language to MNCs; how language practices facilitate power relationships; the sensitivities of intercultural communication; artificial intelligence and language – what can a computer not compute?; the role of language in expanding markets; how language policies and proficiency facilitate the relationship between the local and global. |
| Module credits | 6.00 |
| NQF Level | 09 |
| Programmes |
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| Prerequisites | No prerequisites. |
| Contact time | 21 Hours |
| Language of tuition | Module is presented in English |
| Department | Gordon Institute of Business Science |
| Period of presentation | Semester 1 or Semester 2 |
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