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Sports marketing 842


 
Module code GIA 842
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

The focus of this elective will be on deepening the understanding of the dynamics in this field and practically crafting more effective, sustainable and profitable sports marketing and sponsorship strategies. 

The objective is to expose students to current local and international best practices and leave them with an actionable approach that can improve the performance of their organisation.
Module credits 12.00
Prerequisites No prerequisites.
Contact time 28 contact hours per 3 week cycle
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 1 or Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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