Yearbooks

BACK

Quantitative research for marketing decisions 814


 
Modulekode BEM 814
Kwalifikasie Postgraduate
Fakulteit Faculty of Economic and Management Sciences
Module-inhoud

The role of quantitative methods in marketing research; Exploratory research design: Secondary data; Descriptive research design: Survey and Observation; Causal research design: Experimentation; Measurement and Scaling: Fundamentals and Comparative scaling; Measurement and Scaling: Non-comparative scaling; Sampling: Final and Initial sample size determination; Frequency distribution, Cross-tabulation, and Hypothesis testing.
Modulekrediete 18.00
Prerequisites No prerequisites.
Contact time 1 lecture per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 2
Die inligting wat hier verskyn, is onderhewig aan verandering en kan na die publikasie van hierdie inligting gewysig word.. Die Algemene Regulasies (G Regulasies) is op alle fakulteite van die Universiteit van Pretoria van toepassing. Dit word vereis dat elke student volkome vertroud met hierdie regulasies sowel as met die inligting vervat in die Algemene Reëls sal wees. Onkunde betrefffende hierdie regulasies en reels sal nie as ‘n verskoning by oortreding daarvan aangebied kan word nie.

Postal Address:
University of Pretoria
Private Bag x 20
Hatfield
0028

Location:
GIBS | Groenkloof | Hatfield
Hillcrest | Mamelodi | Onderstepoort | Prinshof

Student Service Centre (for Contact students):
Contact Centre - Telephone: 012 420 3111
Contact Centre - Email: [email protected]

Get Social With Us

Download the UP Mobile App

Copyright © University of Pretoria 2025. All rights reserved.

Careers@UP | Tenders@UP | Ethics Hotline | PAIA Manual | Privacy Notices | Website Privacy Notice | Disclaimer | Terms of use

FAQ's Email Us Virtual Campus Share Cookie Preferences