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Marketing management 882


 
Module code BEM 882
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module introduces various marketing themes, which will be debated to provide new insights, scientific reasoning and practical application. The aim is to stimulate critical reading, thinking and writing; integrate current knowledge and work experience in a holistic and pragmatic manner; and formulate thoughts scientifically and logically.

Module credits 25.00
Prerequisites No prerequisites.
Contact time 20 lectures per semester
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1 or Semester 2

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of each student to familiarise himself or herself well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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