Module content:
The purpose of this module is to have students gain insight and perspective into the integrated total materials flow through the enterprise to the target market.
Study themes:
• Logistics management in perspective;
• The materials supply activities required for operations;
• Supporting the activities of materials supply;
• Physical transformation of materials during the production process
with emphasis on operations planning and control;
• Support of logistics management including physical distribution;
• Assessment of logistics performance and
• Logistics management – an integrated context.
Module content:
The purpose of this module is to enhance the international perspective of South African business people and other interested parties in order to increase the competitiveness of local businesses. This can be done by the student gaining appropriate knowledge on international trade in general and international or multinational businesses in particular.
Study themes:
• Globalisation;
• National differences in political economy;
• International trade theory;
• Foreign direct investment;
• The strategy of international business;
• The organising of international business;
• Entry strategy and strategic alliances and
• Global marketing and RandD.
Module content:
Corporate venturing as growth strategy in corporate entrepreneurship, The corporate venturing process, Institutionalization of the corporate venturing process in corporations, Corporate venture plans, Failure/ success audits by venture managers, Corporate entrepreneurial marketing – first to market products, Corporate entrepreneurial human resources management processes.
Module content:
The purpose of this module is to introduce students to the nature and the role of research in a business enterprise so that they will be able to conduct and utilise research.
Study themes:
• The role of research in an enterprise;
• Conceptualisation and the scientific thinking process;
• The research process;
• Research planning and design;
• Data gathering and analysis and
• Reporting of research results.
Module content:
This module, Strategic management, analyses the combination of competitive moves and business approaches that organisations can employ to please customers, achieve organisational objectives and compete successfully in a dynamic business environment.
Study themes:
- The strategic management process: an overview;
- Establishing company direction: developing a strategic vision, setting objectives and crafting a strategy;
- Industry and competitive analysis;
- Evaluating company resources and competitive capabilities;
- Strategy and competitive advantage;
- Tailoring strategy to fit specific industry and company situations;
- Strategy and competitive advantage;
- Evaluating the strategies of diversified companies;
- Building resource strengths and organisational capabilities;
- Managing the internal organisation to promote better strategy execution and
- Corporate culture and leadership - keys to effective strategy execution.
Module content:
This module requires learners to demonstrate the ability to conduct independent research by conducting research on a relevant topic and writing an academic article for publication in an accredited academic journal.