Clothing retail management 410

Module code KLD 410
Qualification Undergraduate
Faculty Faculty of Natural and Agricultural Sciences
Module content

Clothing retail aspects: Functioning of clothing retail. Environments, formats and structures of clothing retailers. Merchandising and store positioning. Fashion consumer behaviour. Ethics and social responsibilities of clothing retailers. Fashion marketing communication; advertising, direct marketing, sales promotions, personal selling and service provision, publicity and public relations, fashion shows and special events.

Module credits 20.00
Prerequisites Final-year status
Contact time 3 lectures per week
Language of tuition Afrikaans and English is used in one class
Academic organisation Consumer Science
Period of presentation Semester 1

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