| Module code | AGV 429 |
| Qualification | Undergraduate |
| Faculty | Faculty of Natural and Agricultural Sciences |
| Module content | Understanding behaviour: characteristics of human behaviour and basic concepts; perception, decision making and problem solving, learning, innovativeness and adoption behaviour; Diffusion of Innovations: elements and phases of diffusion, opinion leaders and contact farmers, methodological implications for extension. Psychological, cultural and social barriers to change. Behaviour change or modification: comparison of different approaches and strategies. A practical model: background principles and theories, identifying “forces” or behaviour determinants; designing effective extension messages for development programmes. Introduction to organisational dynamics. Role of extension organisations in rural development. Theoretical perspectives on organisational change. Understanding organisations and society; organisational pathologies; organisational effectiveness. |
| Module credits | 20.00 |
| Programmes |
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| Prerequisites | No prerequisites. |
| Contact time | 2 lectures per week |
| Language of tuition | Module is presented in English |
| Academic organisation | Agric Econ, Ext + Rural Dev |
| Period of presentation | Year |
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