Marketing 789

Module code GIA 789
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This course outlines marketing strategies in the context of overall corporate objectives and introduces a systematic approach to marketing decision-making, including market and customer analysis, the analysis of marketing opportunities and implementation and evaluation of marketing plans. We also explore e-business and strategies of marketing through the Internet.

Module credits 10.00
Prerequisites No prerequisites.
Contact time 24 contact hours per 3 week cycle
Language of tuition Module is presented in English
Academic organisation Gordon Institute of Business S
Period of presentation Semester 1

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