|Module code||GIA 789|
|Faculty||Gordon Institute of Business Science|
This course outlines marketing strategies in the context of overall corporate objectives and introduces a systematic approach to marketing decision-making, including market and customer analysis, the analysis of marketing opportunities and implementation and evaluation of marketing plans. We also explore e-business and strategies of marketing through the Internet.
|Contact time||24 contact hours per 3 week cycle|
|Language of tuition||Module is presented in English|
|Academic organisation||Gordon Institute of Business S|
|Period of presentation||Semester 1|
Copyright © University of Pretoria 2023. All rights reserved.
COVID-19 Corona Virus South African Resource Portal
To contact the University during the COVID-19 lockdown, please send an email to [email protected]
Get Social With Us
Download the UP Mobile App