| Module code | AGV 413 |
| Qualification | Undergraduate |
| Faculty | Faculty of Natural and Agricultural Sciences |
| Module content | Introduction to the communication process and its importance for sustainable development; the models of communication; critical elements and factors in communication; Communication and perception. Use of non-verbal communication. Persuasion and Credibility. Messages and message treatment; audience and audience identification; channels and methods of communication. Effective listening and feedback. Practical training in communication: Effective speaking; visual aids in communication; managing conflict; report writing. Introduction to Appreciative Inquiry as a communication approach. |
| Module credits | 20.00 |
| Programmes |
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| Service modules | Faculty of Health Sciences |
| Prerequisites | Second year - academic level |
| Contact time | 2 lectures per week |
| Language of tuition | English |
| Academic organisation | Agric Econ, Ext + Rural Dev |
| Period of presentation | Year |
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