| Module code | GIA 839 |
| Qualification | Postgraduate |
| Faculty | Gordon Institute of Business Science |
| Module content | The aim of this course is to get you to put on the multiple hats of the researcher, the innovator, the consultant and the solution diviner. By the end of this programme you should be equipped with the skills to start planning how your business could tap into the potentially lucrative low income market. To this end the course will introduce you to key concepts, theories and best case practices around serving the emerging consumer. Following this, there will be immersion into a township context where students gather data to understand the low income landscape and learn firsthand through dialogue with local businesses and individuals the necessity of qualitative market intelligence and the impracticality of an ‘ivory tower’ style business model development. |
| Module credits | 9.00 |
| Programmes |
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| Prerequisites | No prerequisites. |
| Contact time | 28 contact hours per semester |
| Language of tuition | English |
| Academic organisation | Gordon Institute of Business S |
| Period of presentation | Semester 1 or Semester 2 |
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