Marketing Management 120

Module code BEM 120
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module provides an overview of the fundamentals of marketing by considering the exchange process, customer value, marketing research and the development of a marketing plan. It also addresses the marketing mix elements with specific focus on the seven service marketing elements namely the service product, physical evidence, people, process, distribution, pricing and integrated marketing communication.

Module credits 10.00
Service modules Faculty of Engineering, Built Environment and Information Technology
Contact time 3 lectures per week
Language of tuition Separate classes for Afrikaans and English
Department Marketing Management
Period of presentation Semester 2

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