Strategic marketing management 781

Module code SBB 781
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

• To develop the student’s ability to think strategically
• To explain the ways in which a company can develop a sustainable
   competitive advantage
• To teach students the practical capabilities in situation analysis,
   strategic alternatives and the “what if” analysis
• To equip students with the art of understanding the coordination
   between the corporate and marketing strategy
• To teach students the processes of target market identification and
• To teach students how to use management techniques and
   financial analysis in a management perspective
• To develop students’ holistic, creative and abstract thoughts with
   the aim to integrate their previous knowledge
• To develop the awareness of ethical and social responsible
   behaviours of individuals and companies
• To develop students’ ability to formulate their thoughts scientifically
   and logically and to communicate their thoughts in writing and

Module credits 25.00
Prerequisites Only for BComHons (Marketing Management) students
Contact time 1 lecture per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1 or Semester 2

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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