You can still tell us what you think of the UP brand.

Posted on July 14, 2021

Thank you to all staff members who have already participated in the UP perception survey. If you have not participated in the survey you are welcome to do so by using the link below.

The survey aims to establish the extent to which the University of Pretoria’s (UP) vision and strategic intent reflects what the University represents in the hearts and minds of its community.

We want to understand your personal perceptions, associations and experiences with the institution, and how well they are aligned with the strategic intent of the University.

If you have not completed the questionnaire yet, we would appreciate you taking a few minutes to give us your valuable feedback urgently.

The results will help UP to realign its branding, marketing and communication strategies to address the identified strengths and shortcomings. 

As a university, we constantly need to evaluate our positioning and delivery to ensure that we remain relevant. As an employee of UP, your participation is essential.

All responses will be strictly confidential and will be used only for research purposes. Please note that even though respondents will not be asked for identifiable information, the survey asks selected demographic information (faculty, level of appointment, years of experience and race) that might impede anonymity. This data is collected only to understand the differences between groups, and to identify patterns within and between groups.  

Please participate by clicking on the link below and you will help shape the UP brand going forward.


- Author Department of Institutional Advancement

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