UP logo survey: Your voice matters

Posted on August 30, 2019

Dear UP Colleague

The University of Pretoria (UP) is conducting an opinion survey among students, staff and alumni on its logo design. Your voice matters, especially as the composition of the University’s student and staff complement has undergone significant changes over the last few years.  It is important to know if the logo still represents your values and aspirations.

While it is industry best practice to continuously refresh and create an attractive and living brand, no decision has yet been made to change the logo. The survey is centred on the logo that is used for marketing and branding purposes (on the left) and not the ceremonial logo that appears, for example, on degree certificates (on the right).








The survey will take about five minutes to complete and will close at 13:00 on Friday, 6 September 2019.

Please click on the survey link here to provide your views.

All responses are anonymous, and individual responses and specific answers will be kept strictly confidential. The results will be presented in an aggregate format and no individual answers will therefore be identified. While you will be required to use your staff number to access the survey, this is for verification purposes only.

We look forward to getting your views and working with you to ensure that we are living the UP WAY in all we do.

Best regards
Prof CMA Nicholson

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