Seasoned radio fundi Patrick Maloyi took over the helm as station manager at community radio station Tuks FM from Thursday, 1 September 2016.

In his various roles in the radio industry, Maloyi has always been actively involved in content creation and believes firmly in the value of solid research. 'It is extremely important to understand what an audience needs and expects. In my numerous previous roles, I have always sought to understand the target audience better,' he explains.

Of his appointment at Tuks FM, he says, 'I am looking forward to building on the achievements of the station and adding a few ideas of my own. I am confident that with the support of my management team and our vibrant volunteers, Tuks FM will continue to be a station that current students and alumni are proud of.'

Maloyi's broadcasting career began in 1996 at the station then known as the Voice of Soweto (now Jozi FM). Afterwards, he worked and gained experience at stations such as 947, Metro FM and Kaya FM, where his love for radio deepened. He eventually joined North West FM as its head of programming and host of its Morning show. In 2015, he joined Tuks FM as programme manager. Over the years, he has garnered the experience and all-round view of the industry required to fill his new role as station manager.

'At Tuks FM, we intend to reaffirm the University of Pretoria's challenge to Make Today Matter – our "It's about now" campaign aims to focus our content on what is happening now – whether you are a Millennial or part of Generation Z, your future is determined by the present moment,' Maloyi explains.

'We conducted research through the "Tuks FM's biggest fam" project at the beginning of the year and the results are challenging us to widen our music focus. Our on-air offering will evolve as we continue to listen to our audience,' he concludes.

For more information on Tuks FM, visit www.tuksfm.co.za.