Enterprises University of Pretoria (Pty) Ltd (Enterprises UP) recently concluded a three-year study of road user behaviour for the South African National Roads Agency Limited (SANRAL). The study explored various aspects of road user behaviour, including how South African road use compares with international best practice. It ties in with the United Nations road safety goals, which include safer roads, safer road users and effective accident response systems.

Enterprises UP, through the University of Pretoria's School of Public Management and Administration, was tasked with researching and drafting a curriculum for the Department of Education to use in primary school road safety education. The curriculum was designed in consultation with stakeholders to ensure that the material was relevant.

The Chek iCoast – Save a Life campaign was developed from the results of the project. Targeting school learners, it promotes enhanced road user awareness, with the aid of technology and other basic mechanisms to improve road safety.

'SANRAL supports the integrated approach to road safety and believes that the disciplines of engineering, education and enforcement (known as the Three E's of Road Safety) each play a vital role in reducing the carnage on our roads.' – SANRAL

The results of the study were presented at a colloquium hosted at the University of Pretoria. Nazir Alli, CEO of SANRAL, urged all road users to adhere to all the rules of the road in order to ensure road safety. 'Road safety is everyone's responsibility,' he said. SANRAL has begun to roll out the educational initiatives on various social media platforms and in school classrooms.

For more information on Enterprises UP's Research Solutions, visit http://www.enterprises.up.ac.za/research-solutions/