Social Media and the Empowerment of Businesswomen in Kampala

The study focuses on businesswomen in Kampala, Uganda and investigates their use of social media in relation to activities such as collaboration, networking, mentorship opportunities, and the sharing of information. A review of the literature includes discussions of traditional and new media in Africa, the benefits and limitations of social media, as well as their applications in business and their potential for empowering businesswomen in Uganda.

Social media are found to have a significant influence on professional development of businesswomen in Kampala, Uganda. The study subsequently proposes broad guidelines for a social media education program to maximise the empowerment benefits of social media for businesswomen in Kampala.