Following a programme review and extensive industry feedback, the format of the GfK programme in Marketing Research offered by the Department of Marketing Management at the University of Pretoria (UP) will be changed in 2016. The pilot offering of the MPhil Marketing Research programme will be replaced by a number of cutting-edge training courses in Marketing Research. These courses will be offered at honours degree level (NQF level 8) and will aim at addressing the changing skills needs of the highly dynamic marketing research industry.

 

The first intensive training course in the new format will be offered early in 2016 and will focus on topics related to digital marketing research and consumer insights. A newly equipped, state-of-the- art Digital Learning Lab, sponsored by GfK Verein, will serve as a venue for the practical part of the new training courses. During the contact sessions, participants will engage with top international scholars and industry leaders on key concepts of digital marketing research and get first-hand experience in using the next generation of marketing research tools. They will learn to take a leading role in the industry’s accelerating transformation to digital research. The content will be offered in an immersive format to ensure that participants gain practice-relevant skills, as well as a solid theoretical foundation in a dynamic learning environment. Participants will exit with both practical project experience and a certificate documenting highly sought-after digital marketing research and insight skills. 

 

Each course will run over four months and involve integrated blended learning and ten days of contact sessions delivered in two intensive five-day blocks. Participants will also complete a mentored digital market research challenge involving a real-life project.