The PRISM Awards, now in their 15th year, are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programmes and strategies that showcase a successful public relations campaign.

The awards are grouped into 26 categories across three clusters, with a further six individual categories that afford top professionals the opportunity to be recognised for excellent work. A panel of leading national, and for the first time, international, communication experts have joined the PRISM Award judging panel to assess the 2011 entries.

Last year there were over 80 entries. This year the number of entries doubled to 166, making it the country's largest industry communication awards. Winners were announced at a gala event at The Vineyard Hotel & Spa in Cape Town on Thursday, 24 March 2011.