As marketing researcher and specialist, with the focus on consumer information privacy and higher education marketing, Prof Jordaan has published numerous articles in local and international academic journals and is also the author and co-author of seven books on marketing/direct marketing. Her most prestigious publication is in the Journal of Advertising, which is considered one of the top 10 international journals within the marketing discipline. She also acted as reviewer for several local and international academic journals.

Prof Jordaan’s specialist topic is direct marketing and as part of her academic career, she has facilitated several training and management programmes for companies and has lectured at universities in the United States, Australia, Germany and the Netherlands. She is one of the recipients of the Mellon Foundation Award for research excellence and has also been honoured with an achievement award as an exceptional young researcher, as well as a Laureate Award for education innovation. She was the first lecturer to include direct marketing as a specialised subject within the marketing field at university level.