During the very constructive and action-orientated workshop, various key challenges and opportunities posed by the changing environment, which could impact on drive-tourism in Africa, were addressed. These include the changing tourism marketplace, which is increasingly experience-orientated; the exponential growth in the use of the Internet and social media; economic pressures impacting on both supply and demand; environmental and sustainability challenges; increasing health and safety concerns; and unnecessary red tape and barriers to travel.

Of particular significance was that three of the key critical success factors that were identified to optimally develop and promote drive-tourism, include education, training and capacity-building; relevant research and knowledge management; and the facilitation of an enabling environment for entrepreneurial advancement. These are all areas where the University of Pretoria can add value on the longer term.