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Business engineering 321


 
Module code BPZ 321
Qualification Undergraduate
Faculty Faculty of Engineering, Built Environment and Information Technology
Module content

Strategic analysis; strategy formulation; blue-ocean strategy; grand strategy matrix; SWOT/ TOWS analysis; strategy canvas; customer segmentation; marketing mix; value chain; business model canvas; business model analysis; combination of business models to create new ideas; change management; entrepreneurship; creating a business plan; integration of theory with real world application.
Module credits 16.00
Contact time 4 lectures per week, 2 tutorials per week
Language of tuition Module is presented in English
Department Industrial and Systems Engineering
Period of presentation Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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