Principles of marketing management 110

Module code BEM 110
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Principles of marketing management and marketing instruments, customer centricity,  the process of marketing management, market segmentation, positioning and marketing information systems, environmental analysis, identification of target markets, value creation, positioning strategies, consumer behaviour, relationship marketing, relationship intention, application of product, price, marketing communication and distribution strategies.

Module credits 10.00
Service modules Faculty of Engineering, Built Environment and Information Technology
Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites No prerequisites.
Language of tuition Both Afr and Eng
Academic organisation Marketing Management
Period of presentation Semester 1

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