Module code | BEM 110 |
Qualification | Undergraduate |
Faculty | Faculty of Economic and Management Sciences |
Module content | Principles of marketing management and marketing instruments, customer centricity, the process of marketing management, market segmentation, positioning and marketing information systems, environmental analysis, identification of target markets, value creation, positioning strategies, consumer behaviour, relationship marketing, relationship intention, application of product, price, marketing communication and distribution strategies. |
Module credits | 10.00 |
Programmes |
BAdmin International Relations
BCom Agribusiness Management BCom Business Management BCom Communication Management BCom Economic and Management Sc BCom Entrepreneurship BCom Marketing Management BCom Option: Supply Chain Management BCom Recreation and Sports Management BIS Information Science BIS Publishing BSc Information Technology Information and Knowledge Systems BA Option: Sport and Recreation Management BA Visual Studies BConsumer Science Clothing: Retail Management BConsumer Science Foods: Retail Management BConsumer Science Hospitality Management BSc Extended programme - Biological and Agricultural Sciences BSc Food Management (4 years) |
Service modules | Faculty of Engineering, Built Environment and Information Technology Faculty of Humanities Faculty of Natural and Agricultural Sciences |
Prerequisites | No prerequisites. |
Language of tuition | Both Afr and Eng |
Academic organisation | Marketing Management |
Period of presentation | Semester 1 |
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